Exam 17: Bivariate Correlation and Regression
Exam 1: The Role of Marketing Research in Management Decision Making20 Questions
Exam 1: A: The Role of Marketing Research in Management Decision Making70 Questions
Exam 2: The Marketing Research Industry and Research Ethics20 Questions
Exam 2: A: The Marketing Research Industry and Research Ethics57 Questions
Exam 3: Problem Definition,exploratory Research,and the Research Process20 Questions
Exam 3: A: Problem Definition and the Research Process60 Questions
Exam 4: Secondary Data and Databases20 Questions
Exam 4: A: Secondary Data and Databases57 Questions
Exam 5: Qualitative Research20 Questions
Exam 5: A: Qualitative Research60 Questions
Exam 6: Traditional Survey Research20 Questions
Exam 6: A: Traditional Survey Research48 Questions
Exam 7: Online Marketing Research20 Questions
Exam 7: A: Online Marketing Research40 Questions
Exam 8: Primary Data Collection: Observation20 Questions
Exam 8: A: Primary Data Collection: Observation45 Questions
Exam 9: Primary Data Collection: Experimentation and Test Markets20 Questions
Exam 9: A: Primary Data Collection: Experimentation and Test Markets53 Questions
Exam 10: The Concept of Measurement20 Questions
Exam 10: A: The Concept of Measurement48 Questions
Exam 11: Using Measurement Scales to Build Marketing Effectiveness20 Questions
Exam 11: A: Using Measurement Scales to Build Marketing Effectiveness54 Questions
Exam 12: Questionnaire Design20 Questions
Exam 12: A: Questionnaire Design53 Questions
Exam 13: Basic Sampling Issues20 Questions
Exam 13: A: Basic Sampling Issues50 Questions
Exam 14: Sample Size Determination20 Questions
Exam 14: A: Sample Size Determination47 Questions
Exam 15: Data Processing and Fundamental Data Analysis20 Questions
Exam 15: A: Data Processing and Fundamental Data Analysis55 Questions
Exam 16: Statistical Testing of Differences and Relationships20 Questions
Exam 16: A: Statistical Testing of Differences and Relationships57 Questions
Exam 17: Bivariate Correlation and Regression20 Questions
Exam 17: A: Bivariate Correlation and Regression49 Questions
Exam 18: Multivariate Data Analysis20 Questions
Exam 18: A: Multivariate Data Analysis52 Questions
Exam 19: Communicating the Research Results20 Questions
Exam 19: A: Communicating the Research Results39 Questions
Exam 20: Managing Marketing Research38 Questions
Exam 20: A: Managing Marketing Research20 Questions
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If bivariate regression,if the mean for Y is 512,the mean for X is 230,and the slope is
2)35,what is the approximate value of the y-intercept?
Free
(Multiple Choice)
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Correct Answer:
E
When the degree of association between two variables is studied,the dependent
Variable is called the:
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(Multiple Choice)
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Correct Answer:
E
The coefficient of determination ranges between ________ and ________ .
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(Multiple Choice)
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Correct Answer:
B
In regression analysis,the unexplained variation is a measure of the scatter around the
regression line.
(True/False)
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When more than two variables are involved in a research study,the appropriate statistical
Tests are called:
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The coefficient of determination equals the explained variation ________ the total
Variation.
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The degree to which changes in one variable are associated with changes in another
Variable is known as:
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Least-squares regression produces a straight line that "fits" the data in the scatter plot
better than any other possible line.
(True/False)
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The correlation coefficient is the square root of the coefficient of determination.
(True/False)
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Bivariate correlation can be used to prove that one variable caused the change in another
variable.
(True/False)
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In regression,the statistic that measures the percentage of total variation in Y that is
"explained" buy the variation in X is known as the:
(Multiple Choice)
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When the data describing the association between two variables are used to create a
Straight-line through the data points such that this line summarizes the relationship between these variables,this is called a(n):
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The correlation coefficient can range from ________ to ________ .
(Multiple Choice)
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If the relationship between a predictor variable and a criterion variable is strong,the
predictor variable can be used to estimate the criterion variable using regression analysis.
(True/False)
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When two variables are involved in a research study,the appropriate statistical tests are
Called:
(Multiple Choice)
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In a scatter diagram,the ________ variable is plotted on the x-axis,while the ________
Variable is plotted on the y-axis.
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If the y-intercept is 2.34 and the slope of the line is 6.23,what is the regression function
For these data?
(Multiple Choice)
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When the degree of association between two variables is studied,the independent
Variable is called the:
(Multiple Choice)
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In the regression equation: Y = a + b X,a is the ________ ,while b is the ________ .
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