Question 1

Marketing researchers might view a respondent whose family works in marketing as a security threat.

Accepted Answer

A) True 
 B)False  True

Question 2

In a ___________,data are obtained from or about every member of the population of interest,while in a ______________,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

Accepted Answer

A) Sample,census 
B) Sample,study 
C) Census,sample 
D) Census,study 
A) Sample,census 
B) Sample,study 
C) Census,sample 
D) Census,study C

Question 3

Which of the following sampling methods,if properly invoked,will produce projectable results?

Accepted Answer

A) quota 
B) convenience 
C) systematic 
D) snowball 
E) stratified quota 
A) quota 
B) convenience 
C) systematic 
D) snowball 
E) stratified quota C

Question 4

The size of the population is needed in order to compute a skip interval.

Accepted Answer

A) True 
 B)False

Question 5

A researcher randomly selected 10 census tracts from a metropolitan area.Within each census tract,30 households were randomly selected.The sampling technique just described would be a ______________.

Accepted Answer

A) quota sample 
B) area cluster 
C) stratified random 
D) systematic random 
E) systematic quota 
A) quota sample 
B) area cluster 
C) stratified random 
D) systematic random 
E) systematic quota

Question 6

The difference between the sample result and population value is known as __________.

Accepted Answer

A) level of confidence 
B) nonsampling error 
C) acceptable error 
D) none of the above 
A) level of confidence 
B) nonsampling error 
C) acceptable error 
D) none of the above

Question 7

The type of error which results from the fact that samples are not perfectly representative of the populations from which they are drawn is known as _______.

Accepted Answer

A) measurement error 
B) systematic error 
C) sampling error 
D) nonsampling error 
E) selection error 
A) measurement error 
B) systematic error 
C) sampling error 
D) nonsampling error 
E) selection error

Question 8

In order to compute a skip interval,the researcher needs to know the desired sample size and the __________.

Accepted Answer

A) census 
B) incidence rate 
C) stratified sample 
D) population size 
E) none of the above 
A) census 
B) incidence rate 
C) stratified sample 
D) population size 
E) none of the above

Question 9

Probability samples are more popular in marketing research than nonprobability samples.

Accepted Answer

A) True 
 B)False

Question 10

Stratified random samples are often confused with which of the following nonprobability sampling techniques?

Accepted Answer

A) quota 
B) convenience 
C) judgment 
D) snowball 
E) none of the above 
A) quota 
B) convenience 
C) judgment 
D) snowball 
E) none of the above

Question 11

The first step in the development of a sampling plan is to:

Accepted Answer

A) determine sample size. 
B) select a sampling method. 
C) choose a data collection method. 
D) define the population of interest. 
E) decide which statistical techniques are appropriate. 
A) determine sample size. 
B) select a sampling method. 
C) choose a data collection method. 
D) define the population of interest. 
E) decide which statistical techniques are appropriate.

Question 12

Nonprobability samples cost less than probability samples.

Accepted Answer

A) True 
 B)False

Question 13

A researcher invokes a pilot sample and finds that respondents from households
with less than $50,000 annual income respond very differently than respondents from households with greater than $50,000 annual income,with regard to the key survey questions.In addition,the researcher's preliminary results show greater variance among respondents in the over $50,000 households.Given the preceding,which probability sampling method should the researcher invoke and why?

Accepted Answer

When a key demographic factor is related

Question 14

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Accepted Answer

A) Cluster 
B) Simple random 
C) Convenience 
D) Systematic random 
E) Stratified random 
A) Cluster 
B) Simple random 
C) Convenience 
D) Systematic random 
E) Stratified random

Question 15

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Accepted Answer

A) True 
 B)False

Question 16

How is the Internet population different from the general population?

Accepted Answer

A) richer 
B) more likely to be white 
C) more likely to be male 
D) more tech-savvy 
E) all of the above 
A) richer 
B) more likely to be white 
C) more likely to be male 
D) more tech-savvy 
E) all of the above

Question 17

What do convenience,judgment,quota,and snowball samples have in common?

Accepted Answer

A) They can all be classified as nonprobability samples. 
B) They can all be classified as probability samples. 
C) They all use random number tables to generate samples. 
D) If properly invoked,they all provide projectable results. 
E) They utilize every nth element in the sample frame. 
A) They can all be classified as nonprobability samples. 
B) They can all be classified as probability samples. 
C) They all use random number tables to generate samples. 
D) If properly invoked,they all provide projectable results. 
E) They utilize every nth element in the sample frame.

Question 18

Proportional allocation is also referred to as optimal allocation.

Accepted Answer

A) True 
 B)False

Question 19

Multistage area (probability)sampling is used for national surveys or surveys that cover large regional areas.

Accepted Answer

A) True 
 B)False

Question 20

Ideal census conditions are seldom available,even when the population is very small.

Accepted Answer

A) True 
 B)False

Exam 13: A: Basic Sampling Issues

Marketing researchers might view a respondent whose family works in marketing as a security threat.

In a ___________,data are obtained from or about every member of the population of interest,while in a ______________,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

Which of the following sampling methods,if properly invoked,will produce projectable results?

The size of the population is needed in order to compute a skip interval.

A researcher randomly selected 10 census tracts from a metropolitan area.Within each census tract,30 households were randomly selected.The sampling technique just described would be a ______________.

The difference between the sample result and population value is known as __________.

The type of error which results from the fact that samples are not perfectly representative of the populations from which they are drawn is known as _______.

In order to compute a skip interval,the researcher needs to know the desired sample size and the __________.

Probability samples are more popular in marketing research than nonprobability samples.

Stratified random samples are often confused with which of the following nonprobability sampling techniques?

The first step in the development of a sampling plan is to:

Nonprobability samples cost less than probability samples.

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

How is the Internet population different from the general population?

What do convenience,judgment,quota,and snowball samples have in common?

Proportional allocation is also referred to as optimal allocation.

Multistage area (probability)sampling is used for national surveys or surveys that cover large regional areas.

Ideal census conditions are seldom available,even when the population is very small.

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

Filters

In a _,data are obtained from or about every member of the population of interest,while in a ____,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.