Question 1

For which statistical analysis is the following formula used?
Y = a + b1X1 + b2X2 + b3X3 + … + bn Xn

Accepted Answer

A) Correlation analysis 
B) Chi-square analysis 
C) Multiple regression 
D) Conjoint analysis 
E) Factor analysis 
A) Correlation analysis 
B) Chi-square analysis 
C) Multiple regression 
D) Conjoint analysis 
E) Factor analysis C

Question 2

The goal of discriminant analysis is to predict a categorical variable.

Accepted Answer

A) True 
 B)False  True

Question 3

In multiple discriminant analysis,the dependent variable must be ________ ,while in
Multiple regression analysis,the dependent variable must be ________ .

Accepted Answer

A) nominal;nominal 
B) nominal;metric 
C) ordinal;nominal 
D) metric;metric 
E) metric;nominal 
A) nominal;nominal 
B) nominal;metric 
C) ordinal;nominal 
D) metric;metric 
E) metric;nominal B

Question 4

In factor analysis,there is no dependent variable.

Accepted Answer

A) True 
 B)False

Question 5

Which type of multivariate analysis should be used when a researcher wants predict
Group membership on the basis of two or more independent variables?

Accepted Answer

A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis 
A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis

Question 6

In discriminant analysis,the classification matrix is also called a(n):

Accepted Answer

A) diagonal matrix. 
B) collinear matrix. 
C) dummy matrix. 
D) confusion matrix. 
E) scaling matrix. 
A) diagonal matrix. 
B) collinear matrix. 
C) dummy matrix. 
D) confusion matrix. 
E) scaling matrix.

Question 7

Regression analysis can be used to prove causation between variables.

Accepted Answer

A) True 
 B)False

Question 8

Which type of statistical analysis is used to determine what features a new car should
Have and how this car should be priced?

Accepted Answer

A) Bivariate analysis 
B) Chi-square analysis 
C) One-group t-test 
D) Conjoint analysis 
E) Two-group t-test 
A) Bivariate analysis 
B) Chi-square analysis 
C) One-group t-test 
D) Conjoint analysis 
E) Two-group t-test

Question 9

Which type of multivariate analysis should be used when a researcher wants to estimate
The utility that consumers associate with different product features?

Accepted Answer

A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis 
A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis

Question 10

In multiple discriminant analysis,the discriminant score is typically identified as a(n)
________ score.

Accepted Answer

A) t 
B) R 
C) Z 
D) R squared 
E) square root of R 
A) t 
B) R 
C) Z 
D) R squared 
E) square root of R

Question 11

Multivariate statistical analysis procedures are a logical extension of both univariate and
bivariate statistical procedures.

Accepted Answer

A) True 
 B)False

Question 12

Cluster analysis is used to identify people who are similar to one another in regard to
specific variables.

Accepted Answer

A) True 
 B)False

Question 13

In regression analysis,when males are coded as "0" and females are coded as "1",what
Type of variables are being used?

Accepted Answer

A) Bivariate variables 
B) Dummy variables 
C) Collinear variables 
D) Discriminant variables 
E) Conjoint variables 
A) Bivariate variables 
B) Dummy variables 
C) Collinear variables 
D) Discriminant variables 
E) Conjoint variables

Question 14

In factor analysis,a linear combination of variables that are correlated with one another is
Called a(n):

Accepted Answer

A) discriminant factor. 
B) underlying factor. 
C) factor. 
D) overlying factor. 
E) dummy factor. 
A) discriminant factor. 
B) underlying factor. 
C) factor. 
D) overlying factor. 
E) dummy factor.

Question 15

In data mining,which task deals with using regression to predict subgroup membership
With high predictive accuracy?

Accepted Answer

A) Modeling 
B) Clustering 
C) Factoring 
D) Classification 
E) Application 
A) Modeling 
B) Clustering 
C) Factoring 
D) Classification 
E) Application

Question 16

Which type of multivariate analysis should be used when a researcher wants to predict a
Dependent variable based on the levels of more than one independent variable?

Accepted Answer

A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis 
A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis

Question 17

If "R squared" in a regression analysis is found to be .65,this means that ________
Percent of the variation in the dependent variable can be explained by variation in the independent variable.

Accepted Answer

A) 35 
B) 85 
C) 65 
D) 54 
E) 45 
A) 35 
B) 85 
C) 65 
D) 54 
E) 45

Question 18

Which type of multivariate analysis should be used when a researcher wants to identify
Subgroups of individuals that are homogeneous within subgroups and different from other subgroups?

Accepted Answer

A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis 
A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis

Question 19

What type of analysis fits a plane to observations in a multidimensional space?

Accepted Answer

A) Simple linear regression 
B) Multiple regression analysis 
C) Multiple discriminant analysis 
D) Dummy variable analysis 
E) Collinearity analysis 
A) Simple linear regression 
B) Multiple regression analysis 
C) Multiple discriminant analysis 
D) Dummy variable analysis 
E) Collinearity analysis

Question 20

Which type of multivariate analysis should be used when a researcher wants to reduce a
Set of variables to a smaller set of composite variables by identifying underlying dimensions of the data?

Accepted Answer

A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis 
A) Conjoint analysis 
B) Cluster analysis 
C) Multiple regression analysis 
D) Factor analysis 
E) Multiple discriminant analysis

Exam 18: Multivariate Data Analysis

For which statistical analysis is the following formula used? Y = a + b1X1 + b2X2 + b3X3 + … + bn Xn

The goal of discriminant analysis is to predict a categorical variable.

In multiple discriminant analysis,the dependent variable must be ________ ,while in Multiple regression analysis,the dependent variable must be ________ .

In factor analysis,there is no dependent variable.

Which type of multivariate analysis should be used when a researcher wants predict Group membership on the basis of two or more independent variables?

In discriminant analysis,the classification matrix is also called a(n):

Regression analysis can be used to prove causation between variables.

Which type of statistical analysis is used to determine what features a new car should Have and how this car should be priced?

Which type of multivariate analysis should be used when a researcher wants to estimate The utility that consumers associate with different product features?

In multiple discriminant analysis,the discriminant score is typically identified as a(n) ________ score.

Multivariate statistical analysis procedures are a logical extension of both univariate and bivariate statistical procedures.

Cluster analysis is used to identify people who are similar to one another in regard to specific variables.

In regression analysis,when males are coded as "0" and females are coded as "1",what Type of variables are being used?

In factor analysis,a linear combination of variables that are correlated with one another is Called a(n):

In data mining,which task deals with using regression to predict subgroup membership With high predictive accuracy?

Which type of multivariate analysis should be used when a researcher wants to predict a Dependent variable based on the levels of more than one independent variable?

If "R squared" in a regression analysis is found to be .65,this means that ________ Percent of the variation in the dependent variable can be explained by variation in the independent variable.

Which type of multivariate analysis should be used when a researcher wants to identify Subgroups of individuals that are homogeneous within subgroups and different from other subgroups?

What type of analysis fits a plane to observations in a multidimensional space?

Which type of multivariate analysis should be used when a researcher wants to reduce a Set of variables to a smaller set of composite variables by identifying underlying dimensions of the data?

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

Filters

For which statistical analysis is the following formula used? Y = a + b₁X₁ + b₂X₂ + b₃X₃+ … + b_n X_n

In multiple discriminant analysis,the dependent variable must be ,while in Multiple regression analysis,the dependent variable must be .