Question 1

Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because _______.

Accepted Answer

A) his left leg was in a cast 
B) some critics considered his hip movements lascivious 
C) another singer complained that Presley had stolen his dance routine 
D) the public demanded to see Presley's face close up 
E) None of the above options is correct. 
A) his left leg was in a cast 
B) some critics considered his hip movements lascivious 
C) another singer complained that Presley had stolen his dance routine 
D) the public demanded to see Presley's face close up 
E) None of the above options is correct. B

Question 2

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Accepted Answer

A) Media are definitely the cause of society's problems. 
B) Media are just a mirror that reflects what is already in society. 
C) Violent movies and song lyrics cause school violence, not media. 
D) How much media really shape society is unknown. 
E) None of the above options is correct. 
A) Media are definitely the cause of society's problems. 
B) Media are just a mirror that reflects what is already in society. 
C) Violent movies and song lyrics cause school violence, not media. 
D) How much media really shape society is unknown. 
E) None of the above options is correct. D

Question 3

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive.Use your own example(s) to illustrate your answer.

Accepted Answer

Thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive because it allows for the recognition of the diverse and interconnected nature of cultures. When we think of culture as a map, we understand that it is made up of various elements and influences that are constantly evolving and interacting with each other. This perspective acknowledges the complexity and fluidity of culture, and it allows for the inclusion of multiple perspectives and experiences.

For example, if we think of culture as a skyscraper or hierarchy, we may only focus on the dominant or mainstream aspects of a culture, while ignoring or marginalizing the experiences of minority or subcultural groups. This can lead to a narrow and limited understanding of a culture, and it can perpetuate stereotypes and inequalities.

On the other hand, thinking of culture as a map allows us to recognize and appreciate the diversity within a culture. For instance, in the context of food culture, we can see how different regions within a country have their own unique culinary traditions and ingredients. By understanding culture as a map, we can celebrate the richness and variety of these food traditions, rather than privileging one over the others.

In conclusion, thinking of culture as a map rather than as a skyscraper or hierarchy promotes inclusivity and diversity. It allows for the recognition of the interconnectedness and complexity of cultures, and it encourages us to embrace the multitude of experiences and perspectives within a culture.

Question 4

The classical view of art is that it should aim to instruct and uplift.

Accepted Answer

A) True 
 B)False

Question 5

Describe the five-step critical process for developing media literacy.

Accepted Answer

The five-step critical process for devel

Question 6

Mass media audiences generally seek out messages that correspond to their cultural beliefs and values.

Accepted Answer

A) True 
 B)False

Question 7

Using your own favorite or familiar example from popular media (a hip-hop or alternative rock song, a TV show, a magazine), explain how it works as culture (a term you will need to define).

Accepted Answer

Culture can be defined as the beliefs, c

Question 8

Use the following to answer questions:
Matching
Match the following stages in developing a critical perspective with their correct characteristics.
-Engagement

Accepted Answer

A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen 
A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen

Question 9

The linear communication model can be criticized on the grounds that it _______.

Accepted Answer

A) assumes that culture is hierarchical 
B) asserts that audiences create their own meanings from messages sent 
C) suggests an active sender and a passive receiver 
D) conforms too closely to the EPS model 
E) is flexible enough to describe the way consumers use the Internet 
A) assumes that culture is hierarchical 
B) asserts that audiences create their own meanings from messages sent 
C) suggests an active sender and a passive receiver 
D) conforms too closely to the EPS model 
E) is flexible enough to describe the way consumers use the Internet

Question 10

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Accepted Answer

A) stunt their imagination and undermine their intellectual growth 
B) take meaningful and complex works of art and literature and render them trivial 
C) distract people from meaningful political action and important social change 
D) prevent people from experiencing genuine art 
E) All of the options are correct. 
A) stunt their imagination and undermine their intellectual growth 
B) take meaningful and complex works of art and literature and render them trivial 
C) distract people from meaningful political action and important social change 
D) prevent people from experiencing genuine art 
E) All of the options are correct.

Question 11

Which of the following was a contribution of the telegraph?

Accepted Answer

A) The transformation of information into a commodity 
B) The concept of nationalism 
C) The rise of the middle class 
D) The development of the pony express 
E) All of the above options are correct. 
A) The transformation of information into a commodity 
B) The concept of nationalism 
C) The rise of the middle class 
D) The development of the pony express 
E) All of the above options are correct.

Question 12

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

Accepted Answer

A) New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life. 
B) There was a cultural shift from the ornate and decorative to the functional. 
C) It provoked criticism about the impact on individual dignity, such as in the book Brave New World and the movie Modern Times. 
D) Modern journalism deemphasized historical context, description, and analysis. 
E) All of the options are correct. 
A) New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life. 
B) There was a cultural shift from the ornate and decorative to the functional. 
C) It provoked criticism about the impact on individual dignity, such as in the book Brave New World and the movie Modern Times. 
D) Modern journalism deemphasized historical context, description, and analysis. 
E) All of the options are correct.

Question 13

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about cross-platform media convergence is false?

Accepted Answer

A) A primary goal is to maximize profits. 
B) A common result of this kind of convergence is using fewer employees to generate content for multiple outlets. 
C) It can involve a single company owning various media holdings, such as radio and television stations, Internet service providers, and cable television systems. 
D) A primary goal is to offer more choice to media consumers. 
E) None of the statements is false. 
A) A primary goal is to maximize profits. 
B) A common result of this kind of convergence is using fewer employees to generate content for multiple outlets. 
C) It can involve a single company owning various media holdings, such as radio and television stations, Internet service providers, and cable television systems. 
D) A primary goal is to offer more choice to media consumers. 
E) None of the statements is false.

Question 15

The manuscript culture that existed between 1000 B.C.E.and the mid-fifteenth century primarily served the ruling classes.

Accepted Answer

A) True 
 B)False

Question 16

Lassie went off the air because children got tired of seeing the same plot every week.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements best describes media convergence?

Accepted Answer

A) It only happened because of the Internet. 
B) It makes older forms of mass communication obsolete and leads to their disuse. 
C) It allows older forms of mass communication to find new life with new technology. 
D) It creates new forms of media unlike anything we've seen before. 
E) It only applies to the reinvention of the printed word. 
A) It only happened because of the Internet. 
B) It makes older forms of mass communication obsolete and leads to their disuse. 
C) It allows older forms of mass communication to find new life with new technology. 
D) It creates new forms of media unlike anything we've seen before. 
E) It only applies to the reinvention of the printed word.

Question 18

Use the following to answer questions:
Matching
Match the items with the historical periods with which they are most closely identified.
-Factory

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s)

Question 19

Describe the linear model of mass communication and give at least one critique of the model.

Accepted Answer

The linear model of mass communication i

Question 20

Name three ways in which "high" culture differs from "low" culture.

Accepted Answer

High culture and low culture are terms u

Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because _______.

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive.Use your own example(s) to illustrate your answer.

The classical view of art is that it should aim to instruct and uplift.

Describe the five-step critical process for developing media literacy.

Mass media audiences generally seek out messages that correspond to their cultural beliefs and values.

Using your own favorite or familiar example from popular media (a hip-hop or alternative rock song, a TV show, a magazine), explain how it works as culture (a term you will need to define).

Use the following to answer questions: Matching Match the following stages in developing a critical perspective with their correct characteristics. -Engagement

The linear communication model can be criticized on the grounds that it _______.

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Which of the following was a contribution of the telegraph?

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Which of the following statements about cross-platform media convergence is false?

The manuscript culture that existed between 1000 B.C.E.and the mid-fifteenth century primarily served the ruling classes.

Lassie went off the air because children got tired of seeing the same plot every week.

Which of the following statements best describes media convergence?

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Factory

Describe the linear model of mass communication and give at least one critique of the model.

Name three ways in which "high" culture differs from "low" culture.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

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Exam 1: Mass Communication- a Critical Approach

Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because _______.

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive.Use your own example(s) to illustrate your answer.

The classical view of art is that it should aim to instruct and uplift.

Describe the five-step critical process for developing media literacy.

Mass media audiences generally seek out messages that correspond to their cultural beliefs and values.

Using your own favorite or familiar example from popular media (a hip-hop or alternative rock song, a TV show, a magazine), explain how it works as culture (a term you will need to define).

Use the following to answer questions: Matching Match the following stages in developing a critical perspective with their correct characteristics. -Engagement

The linear communication model can be criticized on the grounds that it _______.

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Which of the following was a contribution of the telegraph?

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Which of the following statements about cross-platform media convergence is false?

The manuscript culture that existed between 1000 B.C.E.and the mid-fifteenth century primarily served the ruling classes.

Lassie went off the air because children got tired of seeing the same plot every week.

Which of the following statements best describes media convergence?

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Factory

Describe the linear model of mass communication and give at least one critique of the model.

Name three ways in which "high" culture differs from "low" culture.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters