Exam 1: Mass Communication- a Critical Approach

The telegraph and newspapers transformed news into a salable commodity.

Which of the following is one definition given in the textbook for the term media convergence?

The key development that allowed for the transition to the digital age was _______.

In the nineteenth century, critics felt which of the following might create havoc?

The stages in the development of most new mass communication industries are called the ____________________ stage, the entrepreneurial stage, the mass medium stage, and the convergence stage.

According to the textbook, the high-low model of culture limits the way we look at and discuss culture today.

The computer was the first electronic medium.

Gutenberg played an active role in the transition from oral to written culture.

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

The phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefs and values is called ____________________.

Which of the following does the textbook identify as a result of the printing press?

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

____________________ is the technological merging of content in different media channels.

______ are the cultural industries that produce and distribute cultural products to large numbers of people.

Which of the following is one of the four stages in the emergence of a new mass medium that the textbook describes?

With the coming of the printing press, the printed newspaper became the first mass-marketed product in history.

____________________ refers to images, texts, and sounds that are converted into electronic signals that are later reassembled as a precise reproduction of the original image, text, or sound.

The five major phases in communication history include the ____________________, written, print, electronic, and digital periods.

Which of the following statements about Google is false?

The way we consume media today, like watching a TV show on our own schedule rather than when it airs, favors shared experiences over individual interests.