Exam 12: Public Relations and Framing the Message

The first textbook for public relations, Crystallizing Public Opinion, was written by ______.

Which statement about the relationship between public relations and social media sites is true?

The first public relations practitioners were theatrical press agents who staged stunts to get newspaper coverage for their clients.

Journalists like Walter Lippmann worried that ______.

According to the textbook, which of the following is not a potential problem for a democratic society posed by the practice of modern public relations?

Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.

In advertising and public relations, ________________________ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.

Flack is the informal term some journalists use to describe PR people who interject themselves between their clients and the press.

It is illegal for most companies and organizations to engage in lobbying.

Use the following to answer questions: Matching Match the types of messages with their definitions. -Video news release

In what way(s) can public relations influence, and perhaps in some cases almost dictate, news content?

Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?

One of the most successful pseudo-events in recent years was the ______.

Focus groups are almost never used in public relations research.

What is the impact of a powerful and sophisticated public relations industry on democracy?

The PRSA tends to downplay ethical issues in public relations.

Use the following to answer questions: Matching Match the types of messages with their definitions. -Public service announcement

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Explain the major difference between advertising and public relations.