Question 1

Publishers employ ______ to seek out and sign authors to contracts.

Accepted Answer

A) copy editors 
B) acquisitions editors 
C) book agents 
D) developmental editors 
E) sales representatives 
A) copy editors 
B) acquisitions editors 
C) book agents 
D) developmental editors 
E) sales representatives B

Question 2

What was the first novel printed in colonial America? What impact did its author's work have on society at the time?

Accepted Answer

The first novel printed in colonial America was "The Power of Sympathy" by William Hill Brown, published in 1789. The novel was a sentimental and moralistic story about the dangers of seduction and the importance of virtue.

The impact of Brown's work on society at the time was significant. "The Power of Sympathy" was one of the first American novels to explore the themes of love, seduction, and morality, and it helped to establish the novel as a popular literary form in America. The novel also sparked debates about the role of women in society and the importance of moral education. Brown's work was influential in shaping the early American literary landscape and contributed to the development of American literature as a distinct and important cultural tradition.

Question 3

The first e-book readers introduced in the 1990s were deemed too expensive and too heavy.

Accepted Answer

A) True 
 B)False  True

Question 4

In about half of the states, local school districts determine which textbooks will be used by their students.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about e-books is false?

Accepted Answer

A) E-books accounted for 38 percent of U.S.adult fiction book sales by 2013. 
B) E-books will likely surpass the print book market by 2017. 
C) Apple's iPod, iPad, and iPhone devices are so successful other competitors are backing away from the e-book business. 
D) Several companies, including Apple, Amazon, Barnes & Noble, and Google, are competing for shares of the e-book market. 
E) All of the options are false. 
A) E-books accounted for 38 percent of U.S.adult fiction book sales by 2013. 
B) E-books will likely surpass the print book market by 2017. 
C) Apple's iPod, iPad, and iPhone devices are so successful other competitors are backing away from the e-book business. 
D) Several companies, including Apple, Amazon, Barnes & Noble, and Google, are competing for shares of the e-book market. 
E) All of the options are false.

Question 6

Bookstores must absorb the cost of any new books they don't sell.

Accepted Answer

A) True 
 B)False

Question 7

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Accepted Answer

A) True 
 B)False

Question 8

Johannes Gutenberg is remembered for ______.

Accepted Answer

A) inventing paper 
B) developing the printing press 
C) inventing the codex 
D) translating the Canterbury Tales into English 
E) translating the Bible into English 
A) inventing paper 
B) developing the printing press 
C) inventing the codex 
D) translating the Canterbury Tales into English 
E) translating the Bible into English

Question 9

Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of ______.

Accepted Answer

A) successful movies that were turned into popular books that then helped to repromote the films 
B) successful books that were all turned into blockbuster movies 
C) television programs that inspired books that also become popular, which in turn boosted ratings for the television shows 
D) popular books that were turned into television series, which in turn made the books even more popular 
E) television programs getting ideas from books and then hurting book sales because everyone watched the shows instead of reading the books 
A) successful movies that were turned into popular books that then helped to repromote the films 
B) successful books that were all turned into blockbuster movies 
C) television programs that inspired books that also become popular, which in turn boosted ratings for the television shows 
D) popular books that were turned into television series, which in turn made the books even more popular 
E) television programs getting ideas from books and then hurting book sales because everyone watched the shows instead of reading the books

Question 10

The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.

Accepted Answer

A) True 
 B)False

Question 11

Numerous books became best-sellers after their authors appeared on __________.

Accepted Answer

A) Inside Edition 
B) Home Improvement 
C) Oprah 
D) C-SPAN's Booknotes program 
E) 20/20 
A) Inside Edition 
B) Home Improvement 
C) Oprah 
D) C-SPAN's Booknotes program 
E) 20/20

Question 12

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

Accepted Answer

A) True 
 B)False

Question 13

One disadvantage of having a statewide adoption policy for textbooks is that the needs of local communities are undermined.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the best-selling book of all time?

Accepted Answer

A) Various versions of the Bible 
B) Better Homes and Gardens Cookbook 
C) Baby and Child Care by Dr.Benjamin Spock 
D) Peyton Place by Grace Metalious 
E) Twilight by Stephanie Meyer 
A) Various versions of the Bible 
B) Better Homes and Gardens Cookbook 
C) Baby and Child Care by Dr.Benjamin Spock 
D) Peyton Place by Grace Metalious 
E) Twilight by Stephanie Meyer

Question 15

By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.

Accepted Answer

A) True 
 B)False

Question 16

Explain the arguments for and against the Google Books digital library project.

Accepted Answer

The Google Books digital library project

Question 17

What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?

Accepted Answer

A) Apple 
B) The Open Content Alliance 
C) The Association of American Publishers 
D) Google 
E) The Digital Public Library of America 
A) Apple 
B) The Open Content Alliance 
C) The Association of American Publishers 
D) Google 
E) The Digital Public Library of America

Question 18

Rules of punctuation, capitalization, and spacing of written words were developed ______.

Accepted Answer

A) during the Middle Ages by scribes 
B) in 1452 by printer Johannes Gutenberg 
C) in the 1500s for the publication of Canterbury Tales 
D) in the ninth century by Wang Chieh for the Diamond Sutra 
E) during the Renaissance by Leonardo DaVinci 
A) during the Middle Ages by scribes 
B) in 1452 by printer Johannes Gutenberg 
C) in the 1500s for the publication of Canterbury Tales 
D) in the ninth century by Wang Chieh for the Diamond Sutra 
E) during the Renaissance by Leonardo DaVinci

Question 19

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

Accepted Answer

A) True 
 B)False

Question 20

University presses often publish books that only small groups of scholars read.

Accepted Answer

A) True 
 B)False

Publishers employ ______ to seek out and sign authors to contracts.

What was the first novel printed in colonial America? What impact did its author's work have on society at the time?

The first e-book readers introduced in the 1990s were deemed too expensive and too heavy.

In about half of the states, local school districts determine which textbooks will be used by their students.

Which of the following statements about e-books is false?

Bookstores must absorb the cost of any new books they don't sell.

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Johannes Gutenberg is remembered for ______.

Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of ______.

The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.

Numerous books became best-sellers after their authors appeared on __________.

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

One disadvantage of having a statewide adoption policy for textbooks is that the needs of local communities are undermined.

Which of the following is the best-selling book of all time?

By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.

Explain the arguments for and against the Google Books digital library project.

What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?

Rules of punctuation, capitalization, and spacing of written words were developed ______.

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

University presses often publish books that only small groups of scholars read.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 10: Books and the Power of Print

Publishers employ ______ to seek out and sign authors to contracts.

What was the first novel printed in colonial America? What impact did its author's work have on society at the time?

The first e-book readers introduced in the 1990s were deemed too expensive and too heavy.

In about half of the states, local school districts determine which textbooks will be used by their students.

Which of the following statements about e-books is false?

Bookstores must absorb the cost of any new books they don't sell.

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Johannes Gutenberg is remembered for ______.

Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of ______.

The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.

Numerous books became best-sellers after their authors appeared on __________.

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

One disadvantage of having a statewide adoption policy for textbooks is that the needs of local communities are undermined.

Which of the following is the best-selling book of all time?

By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.

Explain the arguments for and against the Google Books digital library project.

What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?

Rules of punctuation, capitalization, and spacing of written words were developed ______.

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

University presses often publish books that only small groups of scholars read.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters