Exam 3: Digital Gaming and the Media Playground
The ______ convention is a convention created by gamers for gamers, held each year in Seattle and Boston.
C
Why are some games offered free-to-play, or freemium?
Some games are offered free-to-play, or freemium, for several strategic and economic reasons:
1. **Market Penetration**: Offering a game for free makes it easier for users to download and try it out without any financial risk. This can lead to a larger user base and quicker market penetration, especially in a crowded market where consumers have many options.
2. **Monetization Strategies**: Free-to-play games often generate revenue through in-game purchases, such as buying virtual goods, currency, or cosmetic items. These microtransactions can be a very lucrative source of income, sometimes more so than traditional one-time game purchases.
3. **Advertising Revenue**: Some freemium games include advertisements that generate revenue each time they are displayed or clicked on by players. This can be a significant source of income, especially if the game has a large and active user base.
4. **Viral Growth**: Free games can spread quickly as players share them with friends and family. This viral marketing can significantly reduce the cost of user acquisition and can lead to exponential growth in the player base.
5. **Data Collection**: Free-to-play games can collect valuable data on user behavior, preferences, and spending habits. This data can be used to improve the game, develop new products, or even be monetized by selling it to third parties (though this practice raises privacy concerns and is subject to legal restrictions).
6. **Long-Term Engagement**: Freemium games often focus on long-term engagement, encouraging players to return day after day. This can create a more sustainable revenue stream compared to single-purchase games, which might only be played for a limited time before the player moves on.
7. **Community Building**: A large player base can lead to a strong, engaged community. This can be beneficial for the game's longevity, as players form social connections within the game and become more invested in the experience.
8. **Upselling Opportunities**: Once players are engaged with a free game, there is the potential to upsell them on premium content, such as expansions, special editions, or even physical merchandise related to the game.
9. **Platform Support**: Sometimes, platform holders (like mobile app stores or console manufacturers) may incentivize developers to offer games for free to attract users to their platform or to keep them engaged within their ecosystem.
10. **Competitive Strategy**: In some cases, offering a game for free can be a strategic move to outcompete rivals. By removing the price barrier, a new game can more easily disrupt the market and draw players away from competing titles.
In summary, the free-to-play or freemium model is a business strategy that can lead to a larger user base, continuous revenue streams, and various opportunities for monetization. It's a model that has proven successful for many developers and publishers in the gaming industry.
An elevated and angled perspective that enhances the sense of three-dimensionality by allowing players to see the tops and sides of objects is ______ perspective.
E
Electronic games do not have speech protection under the First Amendment.
Nintendo's ______, a two-color handheld console introduced in 1989, popularized the game Tetris.
The most inexperienced game players join organized groups called guilds or clans.
Game publishers are legally required to submit games to the ESRB rating system.
Microsoft's first foray into video game consoles was the ______, released in 2001.
The game industry, as represented by the Electronic Software Association, organizes games by ______.
_________________________ is a language filled with jargon, abbreviations, and acronyms relevant to gameplay.
In virtual gaming communities, players who snatch loot out of turn and then leave the group are called ______.
Use the following to answer questions:
Matching
Match each game to the genre with which it is most closely identified.
-StarCraft
Many of the most popular early first-person shooter games like Doom and Quake were developed for ______.
By the late nineteenth century, the availability of leisure time sparked the creation of mechanical games like pinball.
Childsplay.com is perhaps the best known of the independent community-building sites.
Use the following to answer questions:
Matching
Match each game to the genre with which it is most closely identified.
-Myst
In 2013, about how many people played fantasy sports in the United States and Canada?
How are Apple's devices, games, and distribution system transforming the portable video game business?
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