Question 1

Explain how the printing press helped books become the first mass medium.

Accepted Answer

The printing press revolutionized the wa

Question 2

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Accepted Answer

A) True 
 B)False

Question 3

Google is the most profitable company of the digital age so far.

Accepted Answer

A) True 
 B)False

Question 4

Use the following to answer questions:
Matching
Match the items with the historical periods with which they are most closely identified.
-Local culture

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s)

Question 5

Which of the following is not a value the textbook associates with postmodern culture?

Accepted Answer

A) Resistance to ideas such as "high" and "low" culture that set hierarchies of taste. 
B) An emphasis on the fragmentation and mixing of cultural styles. 
C) Increased faith in science owing to technological and scientific advances. 
D) A willingness to accept paradox. 
E) All of the options are correct. 
A) Resistance to ideas such as "high" and "low" culture that set hierarchies of taste. 
B) An emphasis on the fragmentation and mixing of cultural styles. 
C) Increased faith in science owing to technological and scientific advances. 
D) A willingness to accept paradox. 
E) All of the options are correct.

Question 6

A cultural approach to understanding mass communication _______.

Accepted Answer

A) is easier to understand because it outlines a linear flow of information from sender to receiver 
B) argues that gatekeepers decide which information and messages flow to the audience 
C) argues that diverse audiences will interpret the same information differently 
D) argues that diverse audiences interpret information in the same way 
E) None of the above options is correct. 
A) is easier to understand because it outlines a linear flow of information from sender to receiver 
B) argues that gatekeepers decide which information and messages flow to the audience 
C) argues that diverse audiences will interpret the same information differently 
D) argues that diverse audiences interpret information in the same way 
E) None of the above options is correct.

Question 7

According to the textbook, the mass media have passed through which five historical stages?

Accepted Answer

A) Voice, pen, press, telegraph, computer 
B) Ancient, medieval, Renaissance, modern, postmodern 
C) Speech, manuscript, book, image, information 
D) Face-to-face, local, regional, national, global 
E) Oral, written, print, electronic, digital 
A) Voice, pen, press, telegraph, computer 
B) Ancient, medieval, Renaissance, modern, postmodern 
C) Speech, manuscript, book, image, information 
D) Face-to-face, local, regional, national, global 
E) Oral, written, print, electronic, digital

Question 8

____________________ is the second step in the critical process.It involves discovering significant patterns that emerge from the description stage.

Accepted Answer

The answer of ____________________ is the second step in the...

Question 9

Use the following to answer questions:
Matching
Match the items with the historical periods with which they are most closely identified.
-Global culture

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s)

Question 10

____________________ is the process of creating and using symbol systems that convey information and meaning.

Accepted Answer

The answer of ____________________ is the process of creating and...

Question 11

A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.

Accepted Answer

A) True 
 B)False

Question 12

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

Accepted Answer

A) True 
 B)False

Question 13

The printing press fostered the rise of tribal communities.

Accepted Answer

A) True 
 B)False

Question 14

Concerns about how young people might be negatively influenced by messages in popular or "low" cultural forms _______.

Accepted Answer

A) didn't happen until the appearance of rock-and-roll music in the 1950s 
B) were resolved by Plato, Aristotle, and other classical philosophers who decided for all time what was to be considered "art" 
C) have been around at least since the time of the ancient Greek philosopher Socrates 
D) have always been about important moral values and never a cover for racism or bigotry 
E) existed in ancient Greece, but went away until jazz music started to become popular around the start of the twentieth century 
A) didn't happen until the appearance of rock-and-roll music in the 1950s 
B) were resolved by Plato, Aristotle, and other classical philosophers who decided for all time what was to be considered "art" 
C) have been around at least since the time of the ancient Greek philosopher Socrates 
D) have always been about important moral values and never a cover for racism or bigotry 
E) existed in ancient Greece, but went away until jazz music started to become popular around the start of the twentieth century

Question 15

Use the following to answer questions:
Matching
Match the items with the historical periods with which they are most closely identified.
-Temp workers

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (1800s-1950s) 
C) Postmodern (since 1950s)

Question 16

Use the following to answer questions:
Matching
Match the following stages in developing a critical perspective with their correct characteristics.
-Interpretation

Accepted Answer

A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen 
A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen

Question 17

What does the textbook suggest is the best way to approach media literacy and media criticism?

Accepted Answer

A) Learn as much as you can so you can sit on the sidelines and criticize effectively. 
B) Understand the various types of media so you can participate in the process of helping them live up to their democratic potential. 
C) Examine mass media through a careful critical process. 
D) Both the "learn" and "examine" options are correct. 
E) Replace cynical perception of the media with genuine criticism. 
A) Learn as much as you can so you can sit on the sidelines and criticize effectively. 
B) Understand the various types of media so you can participate in the process of helping them live up to their democratic potential. 
C) Examine mass media through a careful critical process. 
D) Both the "learn" and "examine" options are correct. 
E) Replace cynical perception of the media with genuine criticism.

Question 18

Using an example, explain the four stages in the development of a new mass medium.

Accepted Answer

The four stages in the development of a

Question 19

The telegraph was the first media development to break the connection between transportation and ____________________.

Accepted Answer

The answer of The telegraph was the first media development...

Question 20

Which of the following does the textbook associate with postmodern culture?

Accepted Answer

A) The Colbert Report 
B) The New York Times 
C) The Gutenberg Bible 
D) Aldous Huxley's Brave New World 
E) None of the above options is correct. 
A) The Colbert Report 
B) The New York Times 
C) The Gutenberg Bible 
D) Aldous Huxley's Brave New World 
E) None of the above options is correct.

Explain how the printing press helped books become the first mass medium.

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Google is the most profitable company of the digital age so far.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Local culture

Which of the following is not a value the textbook associates with postmodern culture?

A cultural approach to understanding mass communication _______.

According to the textbook, the mass media have passed through which five historical stages?

____________________ is the second step in the critical process.It involves discovering significant patterns that emerge from the description stage.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Global culture

____________________ is the process of creating and using symbol systems that convey information and meaning.

A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

The printing press fostered the rise of tribal communities.

Concerns about how young people might be negatively influenced by messages in popular or "low" cultural forms _______.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Temp workers

Use the following to answer questions: Matching Match the following stages in developing a critical perspective with their correct characteristics. -Interpretation

What does the textbook suggest is the best way to approach media literacy and media criticism?

Using an example, explain the four stages in the development of a new mass medium.

The telegraph was the first media development to break the connection between transportation and ____________________.

Which of the following does the textbook associate with postmodern culture?

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

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Exam 1: Mass Communication- a Critical Approach

Explain how the printing press helped books become the first mass medium.

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Google is the most profitable company of the digital age so far.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Local culture

Which of the following is not a value the textbook associates with postmodern culture?

A cultural approach to understanding mass communication _______.

According to the textbook, the mass media have passed through which five historical stages?

____________________ is the second step in the critical process.It involves discovering significant patterns that emerge from the description stage.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Global culture

____________________ is the process of creating and using symbol systems that convey information and meaning.

A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

The printing press fostered the rise of tribal communities.

Concerns about how young people might be negatively influenced by messages in popular or "low" cultural forms _______.

Use the following to answer questions: Matching Match the items with the historical periods with which they are most closely identified. -Temp workers

Use the following to answer questions: Matching Match the following stages in developing a critical perspective with their correct characteristics. -Interpretation

What does the textbook suggest is the best way to approach media literacy and media criticism?

Using an example, explain the four stages in the development of a new mass medium.

The telegraph was the first media development to break the connection between transportation and ____________________.

Which of the following does the textbook associate with postmodern culture?

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters