Exam 8: Creating and Managing Products

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Marketers typically view all products as ________.

When marketers estimate ________,they are determining who is likely to purchase the product.

What does the term impulse product mean? Identify a challenge marketers may have regarding impulse products.

With ________,two or more technologies come together to create a new system with greater benefits than the original technologies alone.

________occurs when a product is launched into the market.

What are the advantages and disadvantages associated with test marketing?

What are marketers seeking to determine when conducting product concept testing,conducting business analysis and technical development?

The Disney website is full of games,activities,music,and stories to appeal to children of all ages.Before a parent commits to paying the annual membership fee to gain access to the site,he or she can register for one free month of use.By accepting the free month's usage,potential adopters move into the ________ stage.

Ninety-five percent of concert pianists use Steinway pianos.Does Steinway have brand equity and if so,what advantages does this provide?

If Cadbury and Kellogg's worked together to create Dairy Milk Corn Flakes,this would be an example of ________.

Panasonic,known for consumer electronics,markets a line of digital cameras that use Leica lenses that are legendary for their superb image quality.What branding strategy is Panasonic using?

Unlike innovators,early adopters ________.

The ________ is the actual product such as a refrigerator plus delivery,installation,financing,and warranty.

Arnott's makes a range of biscuits,from Tim Tams through to Milk Arrowroot.All of its products are sold using the Arnott's brand name.This company uses a/n ________ strategy.

________ is the degree to which a consumer perceives that a new product provides superior benefits.

Which of the following is an example of a product?

________ is the degree to which consumers find a new product or its use difficult to understand.

Product packaging ________.

Discuss convenience products,the three different types and how marketing strategies would differ for each type.