Question 1

Internal influences on consumer behaviour are concerned with how people feel about their friends,family and fellow employees.

Accepted Answer

A) True 
 B)False  False

Question 2

________ is/are a society's personality with values,beliefs,customs,and tastes produced or practiced by a group of people.

Accepted Answer

A) Evaluation criteria 
B) Psychographics 
C) Culture 
D) Family life cycles 
E) Opinion leaders 
A) Evaluation criteria 
B) Psychographics 
C) Culture 
D) Family life cycles 
E) Opinion leaders C

Question 3

Leah enjoys designing her own cards at the kiosk in her local shopping mall where she can select from a range of pictures and add in her own personal message.

Accepted Answer

A) The physical environment 
B) Reference groups 
C) Opinion leaders 
D) Behavioural learning 
E) All of the above 
A) The physical environment 
B) Reference groups 
C) Opinion leaders 
D) Behavioural learning 
E) All of the above A

Question 4

If a product is expensive or complex and hard to understand,the consumer may experience ________.

Accepted Answer

A) perceived risk 
B) lifestyle risk 
C) social class risk 
D) heuristics risk 
E) reference group risk 
A) perceived risk 
B) lifestyle risk 
C) social class risk 
D) heuristics risk 
E) reference group risk

Question 5

________ refers to the stages through which family members pass as they grow older.

Accepted Answer

A) Age cohort 
B) Family life cycle 
C) Family life stage 
D) Lifestyle 
E) None of the above 
A) Age cohort 
B) Family life cycle 
C) Family life stage 
D) Lifestyle 
E) None of the above

Question 6

What does the term 'social class' mean? How does the car that someone drives reflect his/her perceived social class?

Accepted Answer

Social class is the overall rank of peop

Question 7

________ refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

Accepted Answer

A) Business-to-business e-commerce 
B) B2B e-tailing 
C) C2B marketing 
D) B2C e-marketing 
E) Consumer-to-consumer e-commerce 
A) Business-to-business e-commerce 
B) B2B e-tailing 
C) C2B marketing 
D) B2C e-marketing 
E) Consumer-to-consumer e-commerce

Question 8

The purchase decision in one out of every five supermarket purchases is actually made in the supermarket.

Accepted Answer

A) True 
 B)False

Question 9

How does habitual decision making differ from extended problem solving?

Accepted Answer

A) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. 
B) The level of involvement for habitual decision-making is lower than for extended problem solving. 
C) Extended problem solving uses behavioural learning,and habitual decision-making uses cognitive learning. 
D) Consumers who are buying a new computer would most likely use habitual decision making because the level of involvement is higher than with extended problem solving. 
E) All of the above 
A) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. 
B) The level of involvement for habitual decision-making is lower than for extended problem solving. 
C) Extended problem solving uses behavioural learning,and habitual decision-making uses cognitive learning. 
D) Consumers who are buying a new computer would most likely use habitual decision making because the level of involvement is higher than with extended problem solving. 
E) All of the above

Question 10

When Donna was invited to go skiing,she realised she needed a much warmer coat than her current coat.

Accepted Answer

A) Product evaluation 
B) Situational analysis 
C) Problem recognition 
D) Problem screening 
E) Information search 
A) Product evaluation 
B) Situational analysis 
C) Problem recognition 
D) Problem screening 
E) Information search

Question 11

The cognitive component of a person's attitude would be the dominant influence when purchasing products such as scented candles,body wash,and luxury towels.

Accepted Answer

A) True 
 B)False

Question 12

A person's attitude has three components: ________,________ and ________.

Accepted Answer

A) psychological; physiological; situational 
B) cognitive; operant; situation 
C) affect; cognition; behaviour 
D) strategic; tactical; operational 
E) situation; emotion; environment 
A) psychological; physiological; situational 
B) cognitive; operant; situation 
C) affect; cognition; behaviour 
D) strategic; tactical; operational 
E) situation; emotion; environment

Question 13

A consumer gathers information and identifies a small number of products in which they are interested.

Accepted Answer

A) postpurchase evaluation 
B) evaluation of alternatives 
C) product choice 
D) information search 
E) problem recognition 
A) postpurchase evaluation 
B) evaluation of alternatives 
C) product choice 
D) information search 
E) problem recognition

Question 14

A person's age is an internal influence on purchasing behaviour.

Accepted Answer

A) True 
 B)False

Question 15

How do marketers reinforce society's expectations regarding gender roles?

Accepted Answer

Society's gender roles are expectations

Question 16

The consumer's ________ determines whether they will engage in habitual decision making,extended problem solving,or something in between.

Accepted Answer

A) personal marketing mix 
B) need for customisation 
C) level of involvement 
D) need for cognitive dissonance 
E) ability to generalise stimulus 
A) personal marketing mix 
B) need for customisation 
C) level of involvement 
D) need for cognitive dissonance 
E) ability to generalise stimulus

Question 17

Virtual communities can provide companies with valuable information about consumer tastes,product evaluations and the competition.

Accepted Answer

A) True 
 B)False

Question 18

Evaluative criteria are always tangible features.

Accepted Answer

A) True 
 B)False

Question 19

Robert has taken up bike riding as a hobby and a way to maintain his physical stamina.

Accepted Answer

A) product choice 
B) problem recognition 
C) evaluation of alternatives 
D) situational analysis 
E) product screening 
A) product choice 
B) problem recognition 
C) evaluation of alternatives 
D) situational analysis 
E) product screening

Question 20

A television advertisement shows healthy looking men and women in good physical condition exercising in a health club,enjoying their use of a particular brand of exercise equipment.Explain the advertisement using learning theory.

Accepted Answer

Classical conditioning would be in evide

Internal influences on consumer behaviour are concerned with how people feel about their friends,family and fellow employees.

________ is/are a society's personality with values,beliefs,customs,and tastes produced or practiced by a group of people.

Leah enjoys designing her own cards at the kiosk in her local shopping mall where she can select from a range of pictures and add in her own personal message.

If a product is expensive or complex and hard to understand,the consumer may experience ________.

________ refers to the stages through which family members pass as they grow older.

What does the term 'social class' mean? How does the car that someone drives reflect his/her perceived social class?

________ refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

The purchase decision in one out of every five supermarket purchases is actually made in the supermarket.

How does habitual decision making differ from extended problem solving?

When Donna was invited to go skiing,she realised she needed a much warmer coat than her current coat.

The cognitive component of a person's attitude would be the dominant influence when purchasing products such as scented candles,body wash,and luxury towels.

A person's attitude has three components: , and .

A consumer gathers information and identifies a small number of products in which they are interested.

A person's age is an internal influence on purchasing behaviour.

How do marketers reinforce society's expectations regarding gender roles?

The consumer's ________ determines whether they will engage in habitual decision making,extended problem solving,or something in between.

Virtual communities can provide companies with valuable information about consumer tastes,product evaluations and the competition.

Evaluative criteria are always tangible features.

Robert has taken up bike riding as a hobby and a way to maintain his physical stamina.

A television advertisement shows healthy looking men and women in good physical condition exercising in a health club,enjoying their use of a particular brand of exercise equipment.Explain the advertisement using learning theory.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 5: Consumer Behaviour: How and Why We Buy

Internal influences on consumer behaviour are concerned with how people feel about their friends,family and fellow employees.

________ is/are a society's personality with values,beliefs,customs,and tastes produced or practiced by a group of people.

Leah enjoys designing her own cards at the kiosk in her local shopping mall where she can select from a range of pictures and add in her own personal message.

If a product is expensive or complex and hard to understand,the consumer may experience ________.

________ refers to the stages through which family members pass as they grow older.

What does the term 'social class' mean? How does the car that someone drives reflect his/her perceived social class?

________ refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

The purchase decision in one out of every five supermarket purchases is actually made in the supermarket.

How does habitual decision making differ from extended problem solving?

When Donna was invited to go skiing,she realised she needed a much warmer coat than her current coat.

The cognitive component of a person's attitude would be the dominant influence when purchasing products such as scented candles,body wash,and luxury towels.

A person's attitude has three components: ________,________ and ________.

A consumer gathers information and identifies a small number of products in which they are interested.

A person's age is an internal influence on purchasing behaviour.

How do marketers reinforce society's expectations regarding gender roles?

The consumer's ________ determines whether they will engage in habitual decision making,extended problem solving,or something in between.

Virtual communities can provide companies with valuable information about consumer tastes,product evaluations and the competition.

Evaluative criteria are always tangible features.

Robert has taken up bike riding as a hobby and a way to maintain his physical stamina.

A television advertisement shows healthy looking men and women in good physical condition exercising in a health club,enjoying their use of a particular brand of exercise equipment.Explain the advertisement using learning theory.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

A person's attitude has three components: , and .