Exam 8: Creating and Managing Products

________ are the last in the population to adopt a new product.

Netflix,an online DVD rental company,mails out three movies at a time,with no time limit for return and no shipping fees,only a monthly subscription fee.Discuss the product concept at is applies to Netflix.

A trade character such as Ronald McDonald would be considered part of the brand.

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behaviour to use it.

For an amusement park,concession food trailers,the first-aid building,and the building where the park's daily receipts are tallied are all examples of ________.

A ________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

Explain cannibalisation.How does a line extension strategy increase the risk of cannibalisation?

There are numerous kinds of specialist shampoos such as vitamin-enriched,fruit-enhanced,colour-sensitive,therapeutic,etc.Most manufacturers,due to declining sales,have phased out shampoo that simply promises to clean hair.Shampoo that makes no other promise than to clean hair is in the ________ stage of its product life cycle.

Multivitamin sales are primarily to current users who are restocking.New variations of the product such as special formulas for women and men are sometimes employed to attract new users.Reminder advertising is commonly used.Multivitamins are in the ________ stage of their product life cycle.

Some potential customers,even after ________,do not go on to the final stage of product confirmation.

________ is how visible a new product and its benefits are to others who might adopt it.

Procter & Gamble introduced its ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting across the whole country.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

Which of the following is not identified as one of the five characteristics of innovations that affect the rate of adoption?

Adidas introduced Adidas 1,the first running shoe with an embedded microchip that adjusts the cushion of the shoe as you jog.The suggested retail price of the Adidas 1 'smart shoe' was $250,more than double that of non-digital shoes.Identify the stage in the product life cycle.

The ________ for a guest paying for a night's stay at a hotel is a bed,bathroom,towels,bureau,light,and closet.

Which of the following adjectives best describes a product classified as a good?

Prototypes ________.

Consumer products manufacturer Unilever plans to cut its number of product lines from 1,600 different products to 400 products so that it can concentrate on increasing its efficiency.This is an example of a/n ________.

The first stage of the new-product development process is ________.

A manufacturer of a product in the decline stage of its product life cycle has what strategic option?