Question 1

The ________ element of the marketing mix is used to communicate the value proposition.

Accepted Answer

A) price 
B) promotion 
C) production 
D) distribution 
E) place 
A) price 
B) promotion 
C) production 
D) distribution 
E) place B

Question 2

The marketing mix consists of tools that are used to create a desired response from a set of predefined consumers.

Accepted Answer

A) the price of the product 
B) the product itself 
C) the place where it is available 
D) the promotional activities 
E) All of the above 
A) the price of the product 
B) the product itself 
C) the place where it is available 
D) the promotional activities 
E) All of the above E

Question 3

For many years,Avon Products have raised money for breast cancer programs through a variety of fundraising channels.How has Avon adopted the societal marketing concept?

Accepted Answer

Avon sells its products to consumers (primary target market is women)who feel that they will benefit by fulfilling a want or need by using these products.The company sponsors fundraising activities and donates the money to breast cancer research.Many women may use Avon products as well as have or know someone who has,or has had,breast cancer.The company is satisfying customers' needs in ways that also benefit society.

Question 4

Joe skipped breakfast and decides that he needs a Mars bar NOW from the vending machine at his university.

Accepted Answer

A) need; demand; convenience 
B) want; need; marketplace 
C) want; benefit; service 
D) need; want; marketplace 
E) want; utility; market 
A) need; demand; convenience 
B) want; need; marketplace 
C) want; benefit; service 
D) need; want; marketplace 
E) want; utility; market

Question 5

________ marketing is the marketing of goods and services from one organisation to another.

Accepted Answer

A) Business-to-business 
B) Customer 
C) Distributive 
D) Target 
E) Consumer 
A) Business-to-business 
B) Customer 
C) Distributive 
D) Target 
E) Consumer

Question 6

Marketing activities create form,purpose,time,place and possession utility.

Accepted Answer

A) True 
 B)False

Question 7

Levi Strauss tries to meet the psychological ________ of consumers to look good.

Accepted Answer

A) needs 
B) benefits 
C) wants 
D) values 
E) demands 
A) needs 
B) benefits 
C) wants 
D) values 
E) demands

Question 8

Which of the following is an example of a consumer?

Accepted Answer

A) Bill,who paid to attend the Big Day Out 
B) Robin,who bought a soft drink from a nearby vending machine 
C) Mia,who paid to have her digital photographs printed 
D) Tyler,who attends a marketing class for which she paid her tuition fees 
E) All of the above 
A) Bill,who paid to attend the Big Day Out 
B) Robin,who bought a soft drink from a nearby vending machine 
C) Mia,who paid to have her digital photographs printed 
D) Tyler,who attends a marketing class for which she paid her tuition fees 
E) All of the above

Question 9

Consumer goods are bought for further processing,for on-selling or use in an organisation.

Accepted Answer

A) True 
 B)False

Question 10

The benefits the product provides are referred to as the ________ product while supporting features such as warranties and delivery are referred to as the ________ product?

Accepted Answer

A) actual; augmented 
B) actual; core 
C) core; augmented 
D) basic; additional 
E) utility; extended 
A) actual; augmented 
B) actual; core 
C) core; augmented 
D) basic; additional 
E) utility; extended

Question 11

An athletic shoe company decides to price its product higher than those of its competitors.Why might it do this?

Accepted Answer

Price is often used as a way to increase

Question 12

All of the following would be classified as consumer goods EXCEPT ________.

Accepted Answer

A) value products 
B) tangible products 
C) intangible products 
D) popular culture products 
E) competitive advantage products 
A) value products 
B) tangible products 
C) intangible products 
D) popular culture products 
E) competitive advantage products

Question 13

The term inbound logistics refers to converting materials into final products.

Accepted Answer

A) True 
 B)False

Question 14

Marketers must work with ________ departments to ensure products are produced on time and in the right quantities.

Accepted Answer

A) research and development 
B) sales 
C) customer service 
D) finance and accounting 
E) manufacturing 
A) research and development 
B) sales 
C) customer service 
D) finance and accounting 
E) manufacturing

Question 15

Companies that have a ________ orientation tend to be more successful at making one-time sales than they are at building repeat business.

Accepted Answer

A) marketing 
B) production 
C) new era 
D) consumer 
E) selling 
A) marketing 
B) production 
C) new era 
D) consumer 
E) selling

Question 16

Companies that do all they can to satisfy customer needs and wants have adopted a segmentation orientation.

Accepted Answer

A) True 
 B)False

Question 17

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

Accepted Answer

A) product position 
B) target market 
C) mass market 
D) value proposition 
E) market segment 
A) product position 
B) target market 
C) mass market 
D) value proposition 
E) market segment

Question 18

________ is the value the customer gives up or exchanges to obtain the desired product.

Accepted Answer

A) Benefit 
B) Product 
C) Utility 
D) Price 
E) Need 
A) Benefit 
B) Product 
C) Utility 
D) Price 
E) Need

Question 19

Ruth Jones is a realtor.

Accepted Answer

A) need 
B) demand 
C) production orientation 
D) homogeneous product 
E) benefit 
A) need 
B) demand 
C) production orientation 
D) homogeneous product 
E) benefit

Question 20

Explain what is meant by a 'triple bottom line orientation'.

Accepted Answer

This is a business orientation that look

The ________ element of the marketing mix is used to communicate the value proposition.

The marketing mix consists of tools that are used to create a desired response from a set of predefined consumers.

For many years,Avon Products have raised money for breast cancer programs through a variety of fundraising channels.How has Avon adopted the societal marketing concept?

Joe skipped breakfast and decides that he needs a Mars bar NOW from the vending machine at his university.

________ marketing is the marketing of goods and services from one organisation to another.

Marketing activities create form,purpose,time,place and possession utility.

Levi Strauss tries to meet the psychological ________ of consumers to look good.

Which of the following is an example of a consumer?

Consumer goods are bought for further processing,for on-selling or use in an organisation.

The benefits the product provides are referred to as the product while supporting features such as warranties and delivery are referred to as the product?

An athletic shoe company decides to price its product higher than those of its competitors.Why might it do this?

All of the following would be classified as consumer goods EXCEPT ________.

The term inbound logistics refers to converting materials into final products.

Marketers must work with ________ departments to ensure products are produced on time and in the right quantities.

Companies that have a ________ orientation tend to be more successful at making one-time sales than they are at building repeat business.

Companies that do all they can to satisfy customer needs and wants have adopted a segmentation orientation.

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

________ is the value the customer gives up or exchanges to obtain the desired product.

Ruth Jones is a realtor.

Explain what is meant by a 'triple bottom line orientation'.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Creating and Delivering Value

The ________ element of the marketing mix is used to communicate the value proposition.

The marketing mix consists of tools that are used to create a desired response from a set of predefined consumers.

For many years,Avon Products have raised money for breast cancer programs through a variety of fundraising channels.How has Avon adopted the societal marketing concept?

Joe skipped breakfast and decides that he needs a Mars bar NOW from the vending machine at his university.

________ marketing is the marketing of goods and services from one organisation to another.

Marketing activities create form,purpose,time,place and possession utility.

Levi Strauss tries to meet the psychological ________ of consumers to look good.

Which of the following is an example of a consumer?

Consumer goods are bought for further processing,for on-selling or use in an organisation.

The benefits the product provides are referred to as the ________ product while supporting features such as warranties and delivery are referred to as the ________ product?

An athletic shoe company decides to price its product higher than those of its competitors.Why might it do this?

All of the following would be classified as consumer goods EXCEPT ________.

The term inbound logistics refers to converting materials into final products.

Marketers must work with ________ departments to ensure products are produced on time and in the right quantities.

Companies that have a ________ orientation tend to be more successful at making one-time sales than they are at building repeat business.

Companies that do all they can to satisfy customer needs and wants have adopted a segmentation orientation.

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

________ is the value the customer gives up or exchanges to obtain the desired product.

Ruth Jones is a realtor.

Explain what is meant by a 'triple bottom line orientation'.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

The benefits the product provides are referred to as the product while supporting features such as warranties and delivery are referred to as the product?