Question 1

The Four Ps are ________.

Accepted Answer

A) product,production,possession,and promotion 
B) price,product,place,and promotion 
C) the four classifications of consumer goods 
D) the steps used to identify target markets 
E) the tactics used to connect competitors and marketplaces 
A) product,production,possession,and promotion 
B) price,product,place,and promotion 
C) the four classifications of consumer goods 
D) the steps used to identify target markets 
E) the tactics used to connect competitors and marketplaces

Question 2

Which of the following would be considered as an organisation's stakeholders?

Accepted Answer

A) Sellers 
B) Investors 
C) Community residents 
D) Buyers 
E) All of the above 
A) Sellers 
B) Investors 
C) Community residents 
D) Buyers 
E) All of the above

Question 3

A product's market position refers to a distinct group of customers who share particular characteristics.

Accepted Answer

A) True 
 B)False

Question 4

________ utility occurs when you reach the petrol station just as your fuel gauge drops below empty.

Accepted Answer

A) Form 
B) Creation 
C) Marketing 
D) Place 
E) Possession 
A) Form 
B) Creation 
C) Marketing 
D) Place 
E) Possession

Question 5

What is marketing?

Accepted Answer

Marketing is the activity,set of institu

Question 6

A catalogue retailer has identified married females between the ages of 25 and 45 with at least one child as the market segment toward which it will direct its marketing efforts.

Accepted Answer

A) market position 
B) target market 
C) CRM 
D) market aggregation 
E) segment target 
A) market position 
B) target market 
C) CRM 
D) market aggregation 
E) segment target

Question 7

A ________ orientation is a management philosophy that focuses on ways to satisfy customers' needs and wants.

Accepted Answer

A) production 
B) selling 
C) promotion 
D) consumer 
E) new millennium 
A) production 
B) selling 
C) promotion 
D) consumer 
E) new millennium

Question 8

The pricing element of the marketing mix always involves monetary exchanges.

Accepted Answer

A) True 
 B)False

Question 9

Marketers must work with ________ departments to create products that meet customers' needs.

Accepted Answer

A) sales 
B) production 
C) customer service 
D) finance and accounting 
E) research and development 
A) sales 
B) production 
C) customer service 
D) finance and accounting 
E) research and development

Question 10

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.

Accepted Answer

A) myths 
B) marketing concepts 
C) utility 
D) total quality management 
E) value 
A) myths 
B) marketing concepts 
C) utility 
D) total quality management 
E) value

Question 11

Products that satisfy needs or wants deliver benefits to consumers.

Accepted Answer

A) True 
 B)False

Question 12

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

Accepted Answer

Marketing concepts can be applied to not

Question 13

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Accepted Answer

A) popular culture 
B) market segment 
C) mass market 
D) value chain 
E) stakeholder 
A) popular culture 
B) market segment 
C) mass market 
D) value chain 
E) stakeholder

Question 14

Discuss how an athletic shoe manufacturer such as Nike can add value through value chain activities.

Accepted Answer

The value chain refers to the series of

Question 15

Explain the marketing planning process.

Accepted Answer

The first phase in marketing planning is

Question 16

Hunger Busters,a chain of sandwich shops,have determined that for every $5000 that has been invested,each sandwich shop returns on average $500 after tax.

Accepted Answer

A) value chain inputs 
B) differential benefit 
C) distinctive competency ratings 
D) Return On Investment (ROI) 
E) utility projections 
A) value chain inputs 
B) differential benefit 
C) distinctive competency ratings 
D) Return On Investment (ROI) 
E) utility projections

Question 17

Companies that have a selling orientation rely heavily on customer relationship management.

Accepted Answer

A) True 
 B)False

Question 18

Compare and contrast production,selling and consumer orientations.Illustrate using examples from your own marketplace experiences.

Accepted Answer

With a production orientation,the focus

Question 19

Within the context of the marketing mix,place refers to the availability of the product to the customer at the desired time and location.

Accepted Answer

A) True 
 B)False

Question 20

Only large consumer goods companies employ marketers.

Accepted Answer

A) True 
 B)False

The Four Ps are ________.

Which of the following would be considered as an organisation's stakeholders?

A product's market position refers to a distinct group of customers who share particular characteristics.

________ utility occurs when you reach the petrol station just as your fuel gauge drops below empty.

What is marketing?

A catalogue retailer has identified married females between the ages of 25 and 45 with at least one child as the market segment toward which it will direct its marketing efforts.

A ________ orientation is a management philosophy that focuses on ways to satisfy customers' needs and wants.

The pricing element of the marketing mix always involves monetary exchanges.

Marketers must work with ________ departments to create products that meet customers' needs.

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.

Products that satisfy needs or wants deliver benefits to consumers.

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Discuss how an athletic shoe manufacturer such as Nike can add value through value chain activities.

Explain the marketing planning process.

Hunger Busters,a chain of sandwich shops,have determined that for every $5000 that has been invested,each sandwich shop returns on average $500 after tax.

Companies that have a selling orientation rely heavily on customer relationship management.

Compare and contrast production,selling and consumer orientations.Illustrate using examples from your own marketplace experiences.

Within the context of the marketing mix,place refers to the availability of the product to the customer at the desired time and location.

Only large consumer goods companies employ marketers.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Creating and Delivering Value

The Four Ps are ________.

Which of the following would be considered as an organisation's stakeholders?

A product's market position refers to a distinct group of customers who share particular characteristics.

________ utility occurs when you reach the petrol station just as your fuel gauge drops below empty.

What is marketing?

A catalogue retailer has identified married females between the ages of 25 and 45 with at least one child as the market segment toward which it will direct its marketing efforts.

A ________ orientation is a management philosophy that focuses on ways to satisfy customers' needs and wants.

The pricing element of the marketing mix always involves monetary exchanges.

Marketers must work with ________ departments to create products that meet customers' needs.

Marketing messages often communicate ________,stories containing symbolic elements that express the shared emotions and ideals of a culture.

Products that satisfy needs or wants deliver benefits to consumers.

Marketing concepts only apply to the selling of goods and services.Discuss and use examples to illustrate.

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Discuss how an athletic shoe manufacturer such as Nike can add value through value chain activities.

Explain the marketing planning process.

Hunger Busters,a chain of sandwich shops,have determined that for every $5000 that has been invested,each sandwich shop returns on average $500 after tax.

Companies that have a selling orientation rely heavily on customer relationship management.

Compare and contrast production,selling and consumer orientations.Illustrate using examples from your own marketplace experiences.

Within the context of the marketing mix,place refers to the availability of the product to the customer at the desired time and location.

Only large consumer goods companies employ marketers.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters