Question 1

Apple relies on innovative design in products such as the iPad and iPod to create a ________ for customers.

Accepted Answer

A) differential benefit 
B) value chain 
C) marketing concept 
D) service 
E) promotion 
A) differential benefit 
B) value chain 
C) marketing concept 
D) service 
E) promotion

Question 2

A ________ delivers a benefit when it satisfies a ________.

Accepted Answer

A) company; competitor 
B) product; demand 
C) marketplace; marketer 
D) service; utility 
E) product; need or want 
A) company; competitor 
B) product; demand 
C) marketplace; marketer 
D) service; utility 
E) product; need or want

Question 3

In an attention economy,a company's success is measured by its share of ________ rather than its share of ________.

Accepted Answer

A) market; mind 
B) value chains; market 
C) value propositions; profit 
D) differential benefits; mind 
E) mind; market 
A) market; mind 
B) value chains; market 
C) value propositions; profit 
D) differential benefits; mind 
E) mind; market

Question 4

When a firm's capability is superior to that of its competition,the firm has a ________.

Accepted Answer

A) want but not a need 
B) service exchange 
C) distinctive competency 
D) social benefit 
E) limited sales volume 
A) want but not a need 
B) service exchange 
C) distinctive competency 
D) social benefit 
E) limited sales volume

Question 5

Marketers tend to spend all of their time interacting with customers with almost no interaction with other departments in the organisation.

Accepted Answer

A) True 
 B)False

Question 6

A consumer can purchase a can of soft drink from a local convenience store or a supermarket.Discuss two areas where the supermarket may have competitive advantage.

Accepted Answer

Given the purchasing power and volume bu

Question 7

The first phase of marketing planning is the development of an organisational mission.

Accepted Answer

A) True 
 B)False

Question 8

Marketers first identify consumer needs and then provide products that satisfy those needs,ensuring the firm's long-term profitability.

Accepted Answer

A) consumer orientation 
B) marketing concept 
C) production orientation 
D) marketing mix 
E) total quality management orientation 
A) consumer orientation 
B) marketing concept 
C) production orientation 
D) marketing mix 
E) total quality management orientation

Question 9

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.

Accepted Answer

A) market convergence 
B) subcultures 
C) popular culture 
D) ethical boundaries 
E) the societal marketing concept 
A) market convergence 
B) subcultures 
C) popular culture 
D) ethical boundaries 
E) the societal marketing concept

Question 10

What value would human resource departments receive in utilising the resources of www.seek.co.nz or www.seek.com.au?

Accepted Answer

Human resource department managers could

Question 11

Judith can purchase books online at sites such as Amazon.

Accepted Answer

A) buying centres 
B) virtual reality malls 
C) marketplaces 
D) demand centres 
E) market convergence 
A) buying centres 
B) virtual reality malls 
C) marketplaces 
D) demand centres 
E) market convergence

Question 12

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

Accepted Answer

A) True 
 B)False

Question 13

A ________ is a desire for a particular product that can be culturally and socially influenced.

Accepted Answer

A) want 
B) need 
C) benefit 
D) value 
E) demand 
A) want 
B) need 
C) benefit 
D) value 
E) demand

Question 14

How did Seek address the needs of their customers when they created www.seek.co.nz and www.seek.com.au?

Accepted Answer

Students should be encouraged to go onli

Question 15

A value proposition is a marketplace offering that fairly and accurately sums up the value that the customer will not realise if they purchase the goods or services.

Accepted Answer

A) True 
 B)False

Question 16

A marketer wanting to achieve a competitive advantage over its rivals cannot use the marketing mix to achieve this goal.

Accepted Answer

A) True 
 B)False

Question 17

It has often been said in the movies and songs that 'diamonds are a girl's best friend'.Does that mean that every female will purchase a diamond?

Accepted Answer

While diamonds may be a girl's best frie

Question 18

The societal marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society.

Accepted Answer

A) True 
 B)False

Question 19

Identify the 4Ps in the following description: Ice Cream Nation markets 23 different varieties of ice cream in half-litre and one litre tubs at supermarkets in Australia and New Zealand.The half-litre tub sells for $2.95 and the larger size sells for $4.95.Periodically,Ice Cream Nation sets up stands in supermarkets to provide customers with free samples and gives them coupons for 50¢ off the one-litre tubs.Ice Cream Nation has just won a 'Clean Green' award for its environmentally friendly policies.
How might the 4Ps be changed to specifically appeal to children under the age of 8?

Accepted Answer

Product: 23 different varieties of ice c

Question 20

Coca-Cola commands 50 percent of the world's soft-drink business because of its ________ in distribution and marketing communications.

Accepted Answer

A) positioning 
B) distinctive competency 
C) return on investments 
D) customer relationship management 
E) market segmentation 
A) positioning 
B) distinctive competency 
C) return on investments 
D) customer relationship management 
E) market segmentation

Apple relies on innovative design in products such as the iPad and iPod to create a ________ for customers.

A delivers a benefit when it satisfies a .

In an attention economy,a company's success is measured by its share of rather than its share of .

When a firm's capability is superior to that of its competition,the firm has a ________.

Marketers tend to spend all of their time interacting with customers with almost no interaction with other departments in the organisation.

A consumer can purchase a can of soft drink from a local convenience store or a supermarket.Discuss two areas where the supermarket may have competitive advantage.

The first phase of marketing planning is the development of an organisational mission.

Marketers first identify consumer needs and then provide products that satisfy those needs,ensuring the firm's long-term profitability.

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.

What value would human resource departments receive in utilising the resources of www.seek.co.nz or www.seek.com.au?

Judith can purchase books online at sites such as Amazon.

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

A ________ is a desire for a particular product that can be culturally and socially influenced.

How did Seek address the needs of their customers when they created www.seek.co.nz and www.seek.com.au?

A value proposition is a marketplace offering that fairly and accurately sums up the value that the customer will not realise if they purchase the goods or services.

A marketer wanting to achieve a competitive advantage over its rivals cannot use the marketing mix to achieve this goal.

It has often been said in the movies and songs that 'diamonds are a girl's best friend'.Does that mean that every female will purchase a diamond?

The societal marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society.

Coca-Cola commands 50 percent of the world's soft-drink business because of its ________ in distribution and marketing communications.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Creating and Delivering Value

Apple relies on innovative design in products such as the iPad and iPod to create a ________ for customers.

A ________ delivers a benefit when it satisfies a ________.

In an attention economy,a company's success is measured by its share of ________ rather than its share of ________.

When a firm's capability is superior to that of its competition,the firm has a ________.

Marketers tend to spend all of their time interacting with customers with almost no interaction with other departments in the organisation.

A consumer can purchase a can of soft drink from a local convenience store or a supermarket.Discuss two areas where the supermarket may have competitive advantage.

The first phase of marketing planning is the development of an organisational mission.

Marketers first identify consumer needs and then provide products that satisfy those needs,ensuring the firm's long-term profitability.

The impact on society of reality TV shows like Survivor,with its catchphrase 'the tribe has spoken',reflect how ________ can influence what we consume.

What value would human resource departments receive in utilising the resources of www.seek.co.nz or www.seek.com.au?

Judith can purchase books online at sites such as Amazon.

Automobiles,haircuts,car repairs,lighting fixtures and chocolate bars are all examples of consumer goods.

A ________ is a desire for a particular product that can be culturally and socially influenced.

How did Seek address the needs of their customers when they created www.seek.co.nz and www.seek.com.au?

A value proposition is a marketplace offering that fairly and accurately sums up the value that the customer will not realise if they purchase the goods or services.

A marketer wanting to achieve a competitive advantage over its rivals cannot use the marketing mix to achieve this goal.

It has often been said in the movies and songs that 'diamonds are a girl's best friend'.Does that mean that every female will purchase a diamond?

The societal marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society.

Coca-Cola commands 50 percent of the world's soft-drink business because of its ________ in distribution and marketing communications.

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

A delivers a benefit when it satisfies a .

In an attention economy,a company's success is measured by its share of rather than its share of .