Exam 1: Welcome to the World of Marketing: Creating and Delivering Value

A company decides to add additional features to its product and sell it at a higher price than its competitors,but does not allocate any funds for promotion.Advise the company.

Which of the following is an example of a not-for-profit organisation that could use marketing principles?

A consumer can purchase a can of soft drink from a local convenience store or a supermarket.Discuss two areas where the convenience store may have competitive advantage.

________ is all about creating and delivering value to both customers and organisations.

________ is all about delivering value to everyone who is affected by a transaction.

A television manufacturer that identified its mission as 'the production of television sets in the most efficient and low-cost manner possible' would most likely have a ________ orientation.

Marketers may find careers in which of the following?

A catalogue retailer has identified female professionals between the ages of 35 and 45 as a potential market for its products.

Jillian and Frank are moving tomorrow,and they decide to rent a truck and move themselves.

Select one company whose products you purchase on a regular basis.How does the company address and deal with its stakeholders-buyers,sellers,investors in the company,community residents and citizens of the nations where the goods and or services are made or sold?

At Direct Tyre Sales the customer lounge is clean,there is free coffee with fresh milk and biscuits,employees wear ties,and the company will even pay taxi fares home if cars aren't ready at the agreed upon time.People don't mind paying 10 to 15 percent more for these extra services.What marketing philosophy has the management of Direct Tyre Sales adopted?

Marketers come from a variety of backgrounds,including computer science and the law.