Question 1

The marketing concept does not apply to not-for-profit organisations and government agencies.

Accepted Answer

A) True 
 B)False

Question 2

The ultimate user of a good,idea or service is called a ________.

Accepted Answer

A) utility demander 
B) business operative 
C) owner 
D) title holder 
E) consumer 
A) utility demander 
B) business operative 
C) owner 
D) title holder 
E) consumer

Question 3

Explain the concept of 'value' from the perspective of marketers,buyers,sellers and society.Illustrate with marketplace examples.

Accepted Answer

Value refers to the tangible and intangi

Question 4

When desire is coupled with the buying power or resources to satisfy a want,the result is demand.

Accepted Answer

A) True 
 B)False

Question 5

Marketers only need to focus on building long-term relationships with customers and behaving in a socially responsible manner.Discuss.

Accepted Answer

Marketers certainly need to develop long

Question 6

Employees at a local amusement park are told to treat everyone who purchases a ticket to get into the park as a guest.

Accepted Answer

A) target marketers 
B) producers 
C) distributors 
D) service providers 
E) consumers 
A) target marketers 
B) producers 
C) distributors 
D) service providers 
E) consumers

Question 7

A product's market position refers to ________.

Accepted Answer

A) the specific means the organisation uses to distribute its products 
B) the organisation's decision to use no more than two elements of the marketing mix 
C) how the organisation wants its products perceived in relation to competitors' products 
D) the strategic planning and execution of the marketing mix 
E) the location where the organisation sells its products 
A) the specific means the organisation uses to distribute its products 
B) the organisation's decision to use no more than two elements of the marketing mix 
C) how the organisation wants its products perceived in relation to competitors' products 
D) the strategic planning and execution of the marketing mix 
E) the location where the organisation sells its products

Question 8

When you couple desire with the buying power or resources to satisfy a want,the result is a ________.

Accepted Answer

A) demand 
B) benefit 
C) need 
D) differential benefit 
E) service 
A) demand 
B) benefit 
C) need 
D) differential benefit 
E) service

Question 9

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

Accepted Answer

The products that are available at any p

Question 10

According to one artist,"My average total cost for making a small stained glass window is $200,and I typically bargain with my customers.

Accepted Answer

A) cost 
B) price 
C) distribution 
D) production 
E) promotion 
A) cost 
B) price 
C) distribution 
D) production 
E) promotion

Question 11

Surf's Up,a surfboard manufacturer,negotiates a long-term contract for pink waterproof paint and floral decals at an extremely low price.

Accepted Answer

A) marketing 
B) consumer 
C) sustainability 
D) production 
E) selling 
A) marketing 
B) consumer 
C) sustainability 
D) production 
E) selling

Question 12

Which of the following is an example of a consumer good?

Accepted Answer

A) Art supplies purchased for the primary school art centre 
B) Disposable nappies purchased by a new mother for her baby 
C) A riding lawn mower purchased by a landscape company 
D) Paint purchased by a house-painting contractor 
E) Toys purchased for the day-care centre 
A) Art supplies purchased for the primary school art centre 
B) Disposable nappies purchased by a new mother for her baby 
C) A riding lawn mower purchased by a landscape company 
D) Paint purchased by a house-painting contractor 
E) Toys purchased for the day-care centre

Question 13

Why would a company calculate the lifetime value of a customer? Should the company fight to retain every customer?

Accepted Answer

Calculating lifetime value reinforces th

Question 14

All of the following are forms of utility EXCEPT ________.

Accepted Answer

A) time utility 
B) price utility 
C) form utility 
D) place utility 
E) possession utility 
A) time utility 
B) price utility 
C) form utility 
D) place utility 
E) possession utility

Question 15

Discuss how today's consumers interact with marketers.Illustrate using examples.

Accepted Answer

Consumers generate value instead of just

Question 16

When it's done right,________ is a decision ________ in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

Accepted Answer

A) marketing; process 
B) e-commerce; situation 
C) a differential benefit; making stage 
D) popular culture; process 
E) a product orientation; position 
A) marketing; process 
B) e-commerce; situation 
C) a differential benefit; making stage 
D) popular culture; process 
E) a product orientation; position

Question 17

ROI is a marketing acronym for customers who rely on instinct when making purchases.

Accepted Answer

A) True 
 B)False

Question 18

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

Accepted Answer

Consumer marketing involves the marketin

Question 19

Which of the following can be marketed?

Accepted Answer

A) The local chapter of the Cancer Society 
B) A political candidate 
C) An idea for a new television show based on a popular series of books 
D) A particular religion 
E) All of the above 
A) The local chapter of the Cancer Society 
B) A political candidate 
C) An idea for a new television show based on a popular series of books 
D) A particular religion 
E) All of the above

Question 20

Firms adopting the marketing concept identify consumer needs and provide products that satisfy these needs with the aim of long-term profitability.Why must firms also consider the competition?

Accepted Answer

Firms must compete for customers so seek

The marketing concept does not apply to not-for-profit organisations and government agencies.

The ultimate user of a good,idea or service is called a ________.

Explain the concept of 'value' from the perspective of marketers,buyers,sellers and society.Illustrate with marketplace examples.

When desire is coupled with the buying power or resources to satisfy a want,the result is demand.

Marketers only need to focus on building long-term relationships with customers and behaving in a socially responsible manner.Discuss.

Employees at a local amusement park are told to treat everyone who purchases a ticket to get into the park as a guest.

A product's market position refers to ________.

When you couple desire with the buying power or resources to satisfy a want,the result is a ________.

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

According to one artist,"My average total cost for making a small stained glass window is $200,and I typically bargain with my customers.

Surf's Up,a surfboard manufacturer,negotiates a long-term contract for pink waterproof paint and floral decals at an extremely low price.

Which of the following is an example of a consumer good?

Why would a company calculate the lifetime value of a customer? Should the company fight to retain every customer?

All of the following are forms of utility EXCEPT ________.

Discuss how today's consumers interact with marketers.Illustrate using examples.

When it's done right, is a decision in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

ROI is a marketing acronym for customers who rely on instinct when making purchases.

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

Which of the following can be marketed?

Firms adopting the marketing concept identify consumer needs and provide products that satisfy these needs with the aim of long-term profitability.Why must firms also consider the competition?

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Creating and Delivering Value

The marketing concept does not apply to not-for-profit organisations and government agencies.

The ultimate user of a good,idea or service is called a ________.

Explain the concept of 'value' from the perspective of marketers,buyers,sellers and society.Illustrate with marketplace examples.

When desire is coupled with the buying power or resources to satisfy a want,the result is demand.

Marketers only need to focus on building long-term relationships with customers and behaving in a socially responsible manner.Discuss.

Employees at a local amusement park are told to treat everyone who purchases a ticket to get into the park as a guest.

A product's market position refers to ________.

When you couple desire with the buying power or resources to satisfy a want,the result is a ________.

Explain how marketers make use of popular culture and myths,and illustrate how a soft drink marketer could use both.

According to one artist,"My average total cost for making a small stained glass window is $200,and I typically bargain with my customers.

Surf's Up,a surfboard manufacturer,negotiates a long-term contract for pink waterproof paint and floral decals at an extremely low price.

Which of the following is an example of a consumer good?

Why would a company calculate the lifetime value of a customer? Should the company fight to retain every customer?

All of the following are forms of utility EXCEPT ________.

Discuss how today's consumers interact with marketers.Illustrate using examples.

When it's done right,________ is a decision ________ in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

ROI is a marketing acronym for customers who rely on instinct when making purchases.

Explain the difference between consumer and business-to-business marketing,providing examples to illustrate.

Which of the following can be marketed?

Firms adopting the marketing concept identify consumer needs and provide products that satisfy these needs with the aim of long-term profitability.Why must firms also consider the competition?

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Consumer Behaviour: How and Why We Buy

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

When it's done right, is a decision in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.