Exam 15: Speaking to Persuade

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A(n)_____ is a learned predisposition to respond favorably or unfavorably to something.

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attitude

Briefly discuss how a speaker might apply Maslow's Hierarchy of Needs to a persuasive speech on getting students to volunteer for a charity.Discuss at least two specific ways it might be used.

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First,the speaker must determine which needs on the hierarchy are relevant to the topic,and which needs on the hierarchy are important to his or her audience.If it can be assumed that the lower needs (physiological and safety)are generally met,then the speaker may look to a higher need,such as social or self-actualization.Then,the speaker determines how his or her proposition can fulfill that need.For the topic of charity,an appeal to a safety need might emphasize the future possibility that the student or his or her family might some day need the services of that particular charity.This could be accomplished by pointing to other similar people who have needed it in the past.An additional appeal might be to one's self-esteem need,which might use positive visualization to help the student feel good about him or herself through volunteering.

In a speech to the neighborhood watch group,Mr.Simmons made the following statement: "If you see someone running full steam down the sidewalk,you can safely assume that he or she has committed some type of crime in that neighborhood." Some members of the audience recognized this statement as an example of _____.

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A

A proposition is basically a _____.

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When students arrived for the speech by Joe Clark,they had already seen posters around campus with his picture and the mention of a movie about him,Lean on Me,which many had even seen.In his speech of introduction,the student body president complimented Clark's achievements and commented upon his awards and recognition.The publicity and the introduction enhanced Mr.Clark's _____ credibility.

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Generally,as stated in your book,only attorneys,advertisers,and politicians use persuasion.

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According to Maslow's hierarchy of needs,basic physiological needs must be satisfied before we tend to others.

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In his speech,Warnie painted a picture for the audience of the grim future that will occur if the current rate of child abuse continues.This is an example of _____.

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When Aaron tries to persuade his audience to install a smoke detector in their apartment,he is appealing to his listeners' _____ needs.

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When you are presented with information that is not consistent with your current thinking or feelings,you experience coercion.

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A new framework for understanding persuasion is called the _____and focuses on how audience members interpret persuasive messages.

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One of your classmates argues in his persuasive speech,"What starving people need first is food and clean water--not counseling about the sad state of their governments,not advice about ways to attract new industry,and not pity over the loss of their self-esteem." What principle of persuasive speaking is this class member effectively using?

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Alfred told his audience that they should try to avoid a certain restaurant in town because he ate there for the first time over the weekend and the food wasn't very good and the service was terrible.Since some of the audience members were regulars at that restaurant and found that the food and service were good,what logical fallacy is Alfred guilty of using and why?

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An attitude is a predisposition to respond favorably or unfavorably to something.

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"At the end of my speech,the audience will acknowledge that volcanoes contribute more to global warming than motor vehicles" is an example of a speech that targets a(n)_____.

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Inductive reasoning argues from specific examples to reach a general conclusion.

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Marty's persuasive speech was about gun control and school violence.He made the statement,"We either get rid of the guns in our society or we get ready for more school violence,like what happened in Kentucky,Arkansas,and Colorado." This kind of argument represents a(n)_____.

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_____ credibility is the impression of a speaker's believability after the speech has been concluded.

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"People should not let their animals outside when it is a full moon" is an example of which of the following logical fallacies?

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In her persuasive speech,Martha spoke about the alleged espionage by the Chinese,and the possible theft of U.S.nuclear armament secrets.She got the audience to think about the possibility that China could one day rise up and use high-tech nuclear weapons against the United States.She challenged them to monitor Senate hearings on the problem and to get involved by writing or e-mailing their congress persons.What form of motivation did Martha successfully employ in her speech?

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