Exam 5: Creating Business Strategies

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The way managers situate a firm relative to its rivals is called strategic ________.

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C

Rent and equipment are examples of variable costs.

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False

What are diseconomies of scale?

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Diseconomies of scale are conditions under which average total costs per unit of production increases at higher levels of input. Diseconomies of scale can result from bureaucracy, high labor costs, and inefficient operations.

Capabilities in large-scale manufacturing and distribution generally favor low-cost strategies.

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Premium prices for otherwise similar products are paid when a firm is able to uniquely satisfy a customer's needs along the dimensions of all but which of the following?

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In testing the quality of a firm's strategy, it is important to understand the profit potential of both the firm's current position and the position toward which the strategy is taking the firm.

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Successful differentiation enables firms to set prices at the industry average and gain market share.

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Pacific Cycle grabbed the lion's share of the U.S. bicycle market by pioneering the concept of sourcing bicycles from Asia.

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Differentiation may fail because of all of the following except ________.

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Conditions under which average total costs for a unit of production is lower at higher levels of output are called ________.

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Jet Blue is an airline company that serves a small subset of commercial travelers who are price sensitive. This company is pursuing a ________ strategic approach.

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MES varies by industry and market segment.

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What are some of the drivers for the low-cost leadership position?

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If a firm can lower production costs by sharing a resource among one or more of its products, it benefits from ________.

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What is the purpose of strategic positioning?

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Potential sources of cost advantages include all of the following except ________.

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What are some the advantages and disadvantages of low-cost leadership?

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Which of the following is not one of the ways that Gallo Wines uses to achieve its low-cost leadership position?

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Focus positions may fail because of all of the following except ________.

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When evaluating the quality of a firm's strategy, the most critical question that should be asked is ________.

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