Exam 5: Creating Business Strategies

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Firms that have been able to integrate low-cost and differentiation positions can be found ________.

(Multiple Choice)
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The focus position usually involves eliminating some services or features in order to drive costs down.

(True/False)
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A firm's choice of position depends on two important factors, which are ________.

(Multiple Choice)
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In 1980, Michael Porter introduced an integrated theory of strategy, which considered the structure of an industry and its effect on the ________.

(Multiple Choice)
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All of the following are reasons why firms have different production costs except ________.

(Multiple Choice)
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The goal of low-cost approach is to reduce costs significantly so that you drive up the customers' willingness to pay.

(True/False)
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If a firm's strategy can be implemented, then it must be aligned with the appropriate implementation levers.

(True/False)
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A strategic position that enables a firm to produce a good while maintaining total costs that are lower than its competitors is called ________.

(Multiple Choice)
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During the ________ stage of the industry life cycle, many firms consider the strategy of exiting the industry.

(Multiple Choice)
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Fixed costs are the costs of ________.

(Multiple Choice)
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Increased size ensures economies of scale.

(True/False)
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Two firms of the same size may have significantly different operating costs because one has progressed farther down the learning curve.

(True/False)
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When managers decide on generic competitive positions, they are actually deciding on strategies themselves.

(True/False)
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All of the following are drivers for the differentiation strategic position except ________.

(Multiple Choice)
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It is not always necessary to determine whether a firm's strategy aligns with the key success factors favored by the competitive environment.

(True/False)
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Economies of scale result from a variety of efficiencies including all of the following except ________.

(Multiple Choice)
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A real threat to an intended low-cost position is the failure to offer an acceptable combination of price and ________.

(Multiple Choice)
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Explain the four stages of the industry life cycle.

(Essay)
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If a firm wants to exploit opportunities while withstanding competitive pressures, its strategy must be built on its bureaucracy and structure.

(True/False)
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What is a strategic business unit?

(Short Answer)
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