Exam 5: Creating Business Strategies

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Explain the five-step process used to test the quality of a firm's strategy.

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What are the two actions that firms pursuing the differentiation strategy may take?

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Toyota pursues a low-cost leadership strategic position.

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Why is it important for managers to understand the relationship between experience and costs in a firm's use of technology?

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Differentiation strategists work to create a common brand image.

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The industry life cycle influences the strategies of firms that compete in them.

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The generic strategy typology is helpful in selecting a starting strategic position.

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During the ________ stage of the industry life cycle, competition is marked by mergers and acquisitions.

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Stouffers combines its reputation for high-quality ingredients, innovative menus, and technological advances with all but which of the following to enjoy success as a broad differentiator?

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All of the following are phases in the industry life cycle except ________.

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A firm with a competitive advantage based on differentiation markets unique products for which customers are willing to pay a premium price. The attributes of the products are discernibly higher than competitors' and include all but which of the following?

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The output level that delivers the lowest possible costs is the ________.

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Differentiating on a feature that buyers don't care about increases costs without increasing willingness to pay.

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Pacific Cycle has achieved huge success by combining an aggressive acquisition of power brands with all except which of the following?

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Define low-cost leadership.

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Pacific Cycle markets a product for virtually every market segment, offers a range of quality in its product mix, and keeps costs down by ________.

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A successful attempt to integrate low-cost and differentiation positions is called straddling.

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Business strategy refers to the choices that a firm makes about its competitive posture.

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How does Pacific Cycle compete in the bicycle industry?

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When a firm competes as a differentiator, it becomes a competitor that hopes to achieve ________.

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