Exam 3: Examining the Internal Environment: Resources

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Intangible resources such as brand equity, reputation, and innovative capability result from policies and strategies that have been implemented over extended periods of time.

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According to the VRINE model, what are the two criteria that must be satisfied in order to sustain a competitive advantage?

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Kohl's is able to sell products for higher prices than competitors, or manage a higher priced mix of products. This suggests that one of Kohls' differentiators might be the ability to ________.

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Airline companies struggle with staying competitive amid rising costs. Many airlines have stopped ________ to save money.

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One of IKEA's innovations was to outsource ________ to the end consumer.

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Managerial decision making and external strategic analysis are interdependent.

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The cost of available seat miles is not a common measure of costs in the airline industry.

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What is the purpose of the VRINE model?

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How can firms use value-chain activities to create a competitive advantage?

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A process that effective firms employ encourages middle managers to seek out opportunities and run their part of the business as if they owned it. This is known as the ________ process.

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Explain how managers can be both resources and capabilities.

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It is easier for a(n) ________ firm to imitate a value-chain configuration than a(n) ________ firm.

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Differences in long-term performance between firms in the same industry primarily come from different internal sources of competitive advantage.

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Valuable and rare resources can provide competitive advantage only as long as they are ________.

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What is causal ambiguity?

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Examples of differentiated resources include managerial judgment, trade secrets, and brand equity.

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The entrepreneurial process encourages middle managers to be externally oriented.

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Which of the following is not part of the VRINE model?

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Land is an example of a resource that could be both tangible and intangible.

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Property rights are the most clear-cut example of resources and capabilities that are difficult to imitate.

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