Question 1

To gain credibility with engineers,marketers should

Accepted Answer

A) ask a lot of questions. 
B) push marketing research results. 
C) clearly explain the value and process of marketing. 
D) develop more than a superficial understanding of products and technologies. 
E) all of the above 
A) ask a lot of questions. 
B) push marketing research results. 
C) clearly explain the value and process of marketing. 
D) develop more than a superficial understanding of products and technologies. 
E) all of the above

Question 2

Market-oriented firms generategather a wide array of intelligence about all except

Accepted Answer

A) current and future customer needs. 
B) competitors' capabilities and strategies. 
C) emerging technologies both inside and outside of the industry. 
D) cost-reduction practices. 
E) all are the focus of market intelligence generation efforts. 
A) current and future customer needs. 
B) competitors' capabilities and strategies. 
C) emerging technologies both inside and outside of the industry. 
D) cost-reduction practices. 
E) all are the focus of market intelligence generation efforts.

Question 3

A market orientation is important for firms competing in high-tech industries for all of the following reasons except:

Accepted Answer

A) Market oriented behaviors are generally more important in highly dynamic markets. 
B) The behaviors implicit in a market orientation are a fertile source of ideas for innovation. 
C) Market oriented behaviors facilitate the commercialization of innovations. 
D) Pinpoints areas for cost reduction efforts. 
E) All of the above are important reasons for firms competing in high-tech industries to adopt a market orientation. 
A) Market oriented behaviors are generally more important in highly dynamic markets. 
B) The behaviors implicit in a market orientation are a fertile source of ideas for innovation. 
C) Market oriented behaviors facilitate the commercialization of innovations. 
D) Pinpoints areas for cost reduction efforts. 
E) All of the above are important reasons for firms competing in high-tech industries to adopt a market orientation.

Question 4

Responding to customers' expressed needs is most likely to lead to

Accepted Answer

A) sustainable competitive advantage. 
B) incremental innovations. 
C) discovery of new market segments. 
D) radical innovations. 
E) increased employee retention. 
A) sustainable competitive advantage. 
B) incremental innovations. 
C) discovery of new market segments. 
D) radical innovations. 
E) increased employee retention.

To gain credibility with engineers,marketers should

Market-oriented firms generategather a wide array of intelligence about all except

A market orientation is important for firms competing in high-tech industries for all of the following reasons except:

Responding to customers' expressed needs is most likely to lead to

Marketing of High-Technology Products and Innovations

Strategic Market Planning in High-Tech Firms

Culture and Climate Considerations in High-Tech Companies

Partnerships,alliances,and Customer Relationships

Marketing Research in High-Tech Markets

Understanding High-Tech Customers

Technology and Product Management

Distribution Channels and Supply Chain Management in High-Tech Markets

Pricing Considerations in High-Tech Markets

Marketing Communication Tools for High-Tech Markets

Strategic Considerations in Marketing Communications

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

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Exam 4: Market Orientation and Cross-Functional Marketing-Rd Interaction

To gain credibility with engineers,marketers should

Market-oriented firms generategather a wide array of intelligence about all except

A market orientation is important for firms competing in high-tech industries for all of the following reasons except:

Responding to customers' expressed needs is most likely to lead to

Marketing of High-Technology Products and Innovations

Strategic Market Planning in High-Tech Firms

Culture and Climate Considerations in High-Tech Companies

Partnerships,alliances,and Customer Relationships

Marketing Research in High-Tech Markets

Understanding High-Tech Customers

Technology and Product Management

Distribution Channels and Supply Chain Management in High-Tech Markets

Pricing Considerations in High-Tech Markets

Marketing Communication Tools for High-Tech Markets

Strategic Considerations in Marketing Communications

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

Filters