Question 1

Discuss the commercial viability of Twitter, its competitive environment, and concerns regarding limited revenue.

Accepted Answer

Experts wonder if Twitter's revenues wil

Question 2

Salesforce.com's Chatter, SocialText Signals, and Yammer are all examples of:

Accepted Answer

A)  corporate microblogging services. 
B)  industry-specific social networks. 
C)  blogs by company executives used for aggregating customer opinion. 
D)  private, in-house wikis for setting meeting agendas to building multimedia training for new hires. 
E)  keyword-based classification systems created by user communities. 
A)  corporate microblogging services. 
B)  industry-specific social networks. 
C)  blogs by company executives used for aggregating customer opinion. 
D)  private, in-house wikis for setting meeting agendas to building multimedia training for new hires. 
E)  keyword-based classification systems created by user communities.

Question 3

Which of the following statements holds true for electronic social network?

Accepted Answer

A)  Their key use is to share ideas, obtain feedback, and mobilize a community. 
B)  Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests. 
C)  Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. 
D)  Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. 
E)  Their key use is to collaborate on common tasks or to create a common knowledge base. 
A)  Their key use is to share ideas, obtain feedback, and mobilize a community. 
B)  Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests. 
C)  Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. 
D)  Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. 
E)  Their key use is to collaborate on common tasks or to create a common knowledge base.

Question 4

Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic are exposed by:

Accepted Answer

A)  comment threads. 
B)  trackbacks. 
C)  reverse chronology. 
D)  tags. 
E)  persistence. 
A)  comment threads. 
B)  trackbacks. 
C)  reverse chronology. 
D)  tags. 
E)  persistence.

Question 5

What is intellipedia?

Accepted Answer

Intellipedia is a secure wiki built on I

Question 6

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Accepted Answer

The answer of In the context of social media, a(n)...

Question 7

Which of the following represents potential ethical challenges associated with prediction markets?

Accepted Answer

A)  Artificial inflation of product prices 
B)  Money-laundering 
C)  High-interest financing 
D)  Confiscation by government agencies 
E)  An insider trading information 
A)  Artificial inflation of product prices 
B)  Money-laundering 
C)  High-interest financing 
D)  Confiscation by government agencies 
E)  An insider trading information

Question 8

_____ allow(s) users to collaboratively tag and curate online media, making it easy for others to find useful content.

Accepted Answer

A)  Mash-ups 
B)  Folksonomies 
C)  Astroturfing 
D)  Showboating 
E)  Embassy 
A)  Mash-ups 
B)  Folksonomies 
C)  Astroturfing 
D)  Showboating 
E)  Embassy

Question 9

A(n) _____ is a computer-generated environment where users present themselves in the form of an avatar, or animated character.

Accepted Answer

A)  augmented reality 
B)  simulated reality 
C)  phantom social network 
D)  virtual world 
E)  parallel reality 
A)  augmented reality 
B)  simulated reality 
C)  phantom social network 
D)  virtual world 
E)  parallel reality

Question 10

_____ refers to content that is created, shared, and commented on by a broader community of users.

Accepted Answer

Social med

Question 11

If users don't visit Twitter.com, that

Accepted Answer

A)  makes it easy to count users. 
B)  makes it easy to serve profiling technologies such as tracking cookies. 
C)  enables the collection of additional data on service use. 
D)  makes money by serving ads to the regular users only. 
E)  creates what is known as the free rider problem. 
A)  makes it easy to count users. 
B)  makes it easy to serve profiling technologies such as tracking cookies. 
C)  enables the collection of additional data on service use. 
D)  makes money by serving ads to the regular users only. 
E)  creates what is known as the free rider problem.

Question 12

Amazon.com publishes guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications and Web sites that can send Amazon orders. These guidelines are called:

Accepted Answer

A)  folksonomies. 
B)  APIs. 
C)  mash-ups. 
D)  markup languages. 
E)  service level agreements. 
A)  folksonomies. 
B)  APIs. 
C)  mash-ups. 
D)  markup languages. 
E)  service level agreements.

Question 13

RSS enables users to:

Accepted Answer

A)  organize tweets where keywords are preceded by the # character. 
B)  provide rapid notification to their readership, rather than detailed or in-depth comments. 
C)  scan headlines and click to access relevant news and information. 
D)  establish personal profiles and communicate with others. 
E)  revert a wiki page to a prior version in the event of an inaccuracy, or vandalism. 
A)  organize tweets where keywords are preceded by the # character. 
B)  provide rapid notification to their readership, rather than detailed or in-depth comments. 
C)  scan headlines and click to access relevant news and information. 
D)  establish personal profiles and communicate with others. 
E)  revert a wiki page to a prior version in the event of an inaccuracy, or vandalism.

Question 14

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

Accepted Answer

A)  Fast follower problem 
B)  Hijacking 
C)  Astroturfing 
D)  Free rider problem 
E)  Showboating 
A)  Fast follower problem 
B)  Hijacking 
C)  Astroturfing 
D)  Free rider problem 
E)  Showboating

Question 15

_____ are individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary.

Accepted Answer

A)  Wikimasters 
B)  System administrators 
C)  Astroturfers 
D)  Database administrators 
E)  Web masters 
A)  Wikimasters 
B)  System administrators 
C)  Astroturfers 
D)  Database administrators 
E)  Web masters

Question 16

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Accepted Answer

Wikis can be vital tools for collecting

Question 17

Which of the following social networking sites in which members have to be "endorsed" by other members has become a vital tool for many businesses and professionals?

Accepted Answer

A)  SelectMinds 
B)  Facebook 
C)  CareerBuilder 
D)  Monster.com 
E)  LinkedIn 
A)  SelectMinds 
B)  Facebook 
C)  CareerBuilder 
D)  Monster.com 
E)  LinkedIn

Question 18

The folksonomy approach uses classification schemes that are created by users themselves.

Accepted Answer

A) True 
 B)False

Question 19

Unlike Facebook's unstructured nature, Twitter's default setting allows for symmetrical following.

Accepted Answer

A) True 
 B)False

Question 20

List and describe key components that should be included in any firm's social media policy.

Accepted Answer

With the growing influence of social net

Discuss the commercial viability of Twitter, its competitive environment, and concerns regarding limited revenue.

Salesforce.com's Chatter, SocialText Signals, and Yammer are all examples of:

Which of the following statements holds true for electronic social network?

Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic are exposed by:

What is intellipedia?

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Which of the following represents potential ethical challenges associated with prediction markets?

_____ allow(s) users to collaboratively tag and curate online media, making it easy for others to find useful content.

A(n) _____ is a computer-generated environment where users present themselves in the form of an avatar, or animated character.

_____ refers to content that is created, shared, and commented on by a broader community of users.

If users don't visit Twitter.com, that

Amazon.com publishes guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications and Web sites that can send Amazon orders. These guidelines are called:

RSS enables users to:

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

_____ are individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary.

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Which of the following social networking sites in which members have to be "endorsed" by other members has become a vital tool for many businesses and professionals?

The folksonomy approach uses classification schemes that are created by users themselves.

Unlike Facebook's unstructured nature, Twitter's default setting allows for symmetrical following.

List and describe key components that should be included in any firm's social media policy.

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Exam 8: Social Media, Peer Production, and Web 20

Discuss the commercial viability of Twitter, its competitive environment, and concerns regarding limited revenue.

Salesforce.com's Chatter, SocialText Signals, and Yammer are all examples of:

Which of the following statements holds true for electronic social network?

Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic are exposed by:

What is intellipedia?

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Which of the following represents potential ethical challenges associated with prediction markets?

_____ allow(s) users to collaboratively tag and curate online media, making it easy for others to find useful content.

A(n) _____ is a computer-generated environment where users present themselves in the form of an avatar, or animated character.

_____ refers to content that is created, shared, and commented on by a broader community of users.

If users don't visit Twitter.com, that

Amazon.com publishes guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications and Web sites that can send Amazon orders. These guidelines are called:

RSS enables users to:

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

_____ are individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary.

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Which of the following social networking sites in which members have to be "endorsed" by other members has become a vital tool for many businesses and professionals?

The folksonomy approach uses classification schemes that are created by users themselves.

Unlike Facebook's unstructured nature, Twitter's default setting allows for symmetrical following.

List and describe key components that should be included in any firm's social media policy.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Facebook: Building a Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters