Question 1

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

Accepted Answer

A)  what you see is what you get. 
B)  political correctness. 
C)  neutral point of view. 
D)  public disclosure. 
E)  respect for universal human rights. 
A)  what you see is what you get. 
B)  political correctness. 
C)  neutral point of view. 
D)  public disclosure. 
E)  respect for universal human rights.

Question 2

The term wiki refers to a(n):

Accepted Answer

A)  record of online journal entries, usually made in a reverse chronological order. 
B)  link in a blog post that refers readers back to cited sources. 
C)  online community that allows users to establish personal profiles and communicate with others. 
D)  Web site that can be modified by permitted users, from directly within a Web browser. 
E)  type of short-message blogging, often made via mobile device and designed to provide rapid notification to their readership. 
A)  record of online journal entries, usually made in a reverse chronological order. 
B)  link in a blog post that refers readers back to cited sources. 
C)  online community that allows users to establish personal profiles and communicate with others. 
D)  Web site that can be modified by permitted users, from directly within a Web browser. 
E)  type of short-message blogging, often made via mobile device and designed to provide rapid notification to their readership.

Question 3

Nathan is a manager and handles a team that creates academic content for a university. He shifts a high-priority project from an underperforming employee to a group of subject matter experts. What is this process called?

Accepted Answer

A)  Crowdsourcing 
B)  Sugging 
C)  Trolling 
D)  Astroturfing 
E)  Showboating 
A)  Crowdsourcing 
B)  Sugging 
C)  Trolling 
D)  Astroturfing 
E)  Showboating

Question 4

The population of _____ users is now so large that it could be considered the third largest "nation" in the world.

Accepted Answer

A) MouthShut.com 
B) Myspace 
C) Facebook 
D) Flickr 
E) Twitter 
A) MouthShut.com 
B) Myspace 
C) Facebook 
D) Flickr 
E) Twitter

Question 5

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

Accepted Answer

A)  Making its data available for free to other developers via API 
B)  Encouraging software partners to accept ads for a percentage of the cut 
C)  Approaching advertising revenue gradually to fuel expansion plans 
D)  Purchase of iPhone application Tweetie 
E)  Licensing its software to firms intending to use it as a legitimate business tool 
A)  Making its data available for free to other developers via API 
B)  Encouraging software partners to accept ads for a percentage of the cut 
C)  Approaching advertising revenue gradually to fuel expansion plans 
D)  Purchase of iPhone application Tweetie 
E)  Licensing its software to firms intending to use it as a legitimate business tool

Question 6

The wisdom of crowds concept is based on the belief that a diverse group of individuals is always correct in its assessment of a problem, as compared to a group of qualified individuals.

Accepted Answer

A) True 
 B)False

Question 7

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Accepted Answer

A) True 
 B)False

Question 8

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

Accepted Answer

A)  Microblogs 
B)  Wikis 
C)  Folksonomies 
D)  Blogs 
E)  Torrents 
A)  Microblogs 
B)  Wikis 
C)  Folksonomies 
D)  Blogs 
E)  Torrents

Question 9

_____ is a tagging language that can be used to identify data fields made available for use by other applications.

Accepted Answer

XML (Exten

Question 10

Most popular podcasts are from mainstream media outlets.

Accepted Answer

A) True 
 B)False

Question 11

What is the likely implication of a large and active wiki community?

Accepted Answer

A)  It becomes easier for most users to contribute without training or knowledge of arcane code or markup language. 
B)  It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed. 
C)  It becomes more likely that content is up-to-date and errors are quickly corrected. 
D)  It becomes more difficult to track alterations made to data by users and errors can creep in owing to that. 
E)  It removes boundaries between functional areas and flattens preexisting hierarchies between user classes. 
A)  It becomes easier for most users to contribute without training or knowledge of arcane code or markup language. 
B)  It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed. 
C)  It becomes more likely that content is up-to-date and errors are quickly corrected. 
D)  It becomes more difficult to track alterations made to data by users and errors can creep in owing to that. 
E)  It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.

Question 12

_____ media are communication channels that an organization controls.

Accepted Answer

The answer of _____ media are communication channels that an...

Question 13

Citing Wikipedia as a reference is not considered a good practice because of Wikipedia's:

Accepted Answer

A)  neutral point of view. 
B)  unopinionated entries. 
C)  proprietary nature. 
D)  unoriginal information sources. 
E)  limited content. 
A)  neutral point of view. 
B)  unopinionated entries. 
C)  proprietary nature. 
D)  unoriginal information sources. 
E)  limited content.

Question 14

Advertisement and sponsorships are components of:

Accepted Answer

A)  earned media. 
B)  paid media. 
C)  versatile media. 
D)  peer production. 
E)  social media. 
A)  earned media. 
B)  paid media. 
C)  versatile media. 
D)  peer production. 
E)  social media.

Question 15

Most elite blogging sites engage advertisers directly for high-value deals and extended sponsorships.

Accepted Answer

A) True 
 B)False

Question 16

A _____ refers to a Twitter post, limited to 140 characters.

Accepted Answer

The answer of A _____ refers to a Twitter post,...

Question 17

Most organizations have been able to successfully commercialize their forays into virtual world services, such as Second Life.

Accepted Answer

A) True 
 B)False

Question 18

Why has a Facebook presence become a must-have for firms?

Accepted Answer

Facebook is one of the most dominant pub

Question 19

Peer production refers to:

Accepted Answer

A)  the process of tracking and responding to online mentions of a product, organization, or individual. 
B)  graphical editing tools, such as those found in a wiki, page layout program, or other design tool. 
C)  programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. 
D)  content that is more complex than simple text or photos and includes animation, audio, and video. 
E)  users collaboratively working to create content, products, and services. 
A)  the process of tracking and responding to online mentions of a product, organization, or individual. 
B)  graphical editing tools, such as those found in a wiki, page layout program, or other design tool. 
C)  programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. 
D)  content that is more complex than simple text or photos and includes animation, audio, and video. 
E)  users collaboratively working to create content, products, and services.

Question 20

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Accepted Answer

A) True 
 B)False

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

The term wiki refers to a(n):

Nathan is a manager and handles a team that creates academic content for a university. He shifts a high-priority project from an underperforming employee to a group of subject matter experts. What is this process called?

The population of _____ users is now so large that it could be considered the third largest "nation" in the world.

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

The wisdom of crowds concept is based on the belief that a diverse group of individuals is always correct in its assessment of a problem, as compared to a group of qualified individuals.

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

_____ is a tagging language that can be used to identify data fields made available for use by other applications.

Most popular podcasts are from mainstream media outlets.

What is the likely implication of a large and active wiki community?

_____ media are communication channels that an organization controls.

Citing Wikipedia as a reference is not considered a good practice because of Wikipedia's:

Advertisement and sponsorships are components of:

Most elite blogging sites engage advertisers directly for high-value deals and extended sponsorships.

A _____ refers to a Twitter post, limited to 140 characters.

Most organizations have been able to successfully commercialize their forays into virtual world services, such as Second Life.

Why has a Facebook presence become a must-have for firms?

Peer production refers to:

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

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Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

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Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

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A Managers Guide to the Internet and Telecommunications

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Filters

Exam 8: Social Media, Peer Production, and Web 20

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

The term wiki refers to a(n):

Nathan is a manager and handles a team that creates academic content for a university. He shifts a high-priority project from an underperforming employee to a group of subject matter experts. What is this process called?

The population of _____ users is now so large that it could be considered the third largest "nation" in the world.

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

The wisdom of crowds concept is based on the belief that a diverse group of individuals is always correct in its assessment of a problem, as compared to a group of qualified individuals.

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

_____ is a tagging language that can be used to identify data fields made available for use by other applications.

Most popular podcasts are from mainstream media outlets.

What is the likely implication of a large and active wiki community?

_____ media are communication channels that an organization controls.

Citing Wikipedia as a reference is not considered a good practice because of Wikipedia's:

Advertisement and sponsorships are components of:

Most elite blogging sites engage advertisers directly for high-value deals and extended sponsorships.

A _____ refers to a Twitter post, limited to 140 characters.

Most organizations have been able to successfully commercialize their forays into virtual world services, such as Second Life.

Why has a Facebook presence become a must-have for firms?

Peer production refers to:

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Facebook: Building a Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters