A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overheads. A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overheads.

A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model. A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model.

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

(True/False)

4.8/5

(43)

Question 21

Offering a nearly limitless selection results in an interesting phenomenon where:

(Multiple Choice)

4.8/5

(36)

Question 22

User ratings act as _____ for Netflix's customers.

(Multiple Choice)

4.9/5

(34)

Question 23

Marginal costs:

(Multiple Choice)

4.9/5

(32)

Question 24

Churn rate is a term that refers to the:

(Multiple Choice)

4.8/5

(35)

Question 25

Crowdsourcing is:

(Multiple Choice)

4.8/5

(34)

Question 26

The _____business built Netflix into a sector-dominating powerhouse.

(Short Answer)

4.7/5

(32)

Question 27

In context to Netflix, what are the scale advantages associated with streaming?

(Essay)

4.8/5

(35)

Question 28

_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.

(Multiple Choice)

4.7/5

(35)

Question 29

_____ is a term that can be used to refer to the extent to which recommended titles form a part of the content users place in their queues.

(Multiple Choice)

4.7/5

(35)

Question 30

Netflix uses data to create tailored audience promotions.

(True/False)

4.9/5

(40)

Question 31

Netflix competitors in streaming are small and relatively new.

(True/False)

4.8/5

(39)

Question 32

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

(Short Answer)

4.8/5

(38)

Question 33

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

(True/False)

4.9/5

(37)

Question 34

How is the collaborative filtering software used by Netflix advantageous to the firm?

(Multiple Choice)

4.9/5

(41)

Question 35

Netflix's attempt to rebrand its DVD-by-mail service as Qwikster was moderately successful.

(True/False)

4.9/5

(35)

Question 36

The long tail is a phenomenon whereby firms can make money by:

(Multiple Choice)

4.9/5

(32)

Question 37

The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's _____ advantages.

(Multiple Choice)

4.7/5

(43)

Question 38

_____ refers to a limit, imposed by the Internet Service Provider (e.g. cable or telephone company) on the total amount of traffic that a given subscriber can consume (usually per each billing period).

(Short Answer)

4.8/5

(42)

Question 39

Priceline.com is a company and a commercial website that helps users obtain discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services by its suppliers to its customers. People can directly access a complete array of schedules and fares. This process has, to a great extent, eliminated the travel agency as a middle man. This is an example of:

(Multiple Choice)

4.8/5

(38)

Question 40

Showing 21 - 40 of 84

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Offering a nearly limitless selection results in an interesting phenomenon where:

User ratings act as _____ for Netflix's customers.

Marginal costs:

Churn rate is a term that refers to the:

Crowdsourcing is:

The _____business built Netflix into a sector-dominating powerhouse.

In context to Netflix, what are the scale advantages associated with streaming?

_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.

_____ is a term that can be used to refer to the extent to which recommended titles form a part of the content users place in their queues.

Netflix uses data to create tailored audience promotions.

Netflix competitors in streaming are small and relatively new.

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

How is the collaborative filtering software used by Netflix advantageous to the firm?

Netflix's attempt to rebrand its DVD-by-mail service as Qwikster was moderately successful.

The long tail is a phenomenon whereby firms can make money by:

The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's _____ advantages.

_____ refers to a limit, imposed by the Internet Service Provider (e.g. cable or telephone company) on the total amount of traffic that a given subscriber can consume (usually per each billing period).

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