Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

In the context of the Netflix case, _____ refers to an extremely large selection of content or products.

One of the benefits of disintermediation in the video industry is that:

Which of the following is true of Netflix streaming?

Physical retailers are limited by shelf space and geography.

In exchange for a percentage of the subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

Describe Netflix's business model in present times.

Brands are built through _____.

How does the Cinematch recommendation system work?

Netflix got its start offering:

What is the role of infrastructure in a bits-based business?

Which of the following is true about Netflix?

How does Cinematch offer Netflix additional operational advantages?

Brand and advertising are synonyms for the same concept.

Netflix's decision to unbundle the single fee for its $10 base service into two separate $8 plans for DVD-by-mail and streaming over the Internet proved to be beneficial to the firm.

A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one.

The Netflix work culture is in many ways similar to its peers.

At Netflix, the marginal cost for digital goods is zero for all licensees.

Provide a brief description of the basics of the Netflix business model.

Netflix enjoys the triple scale advantage of the largest customer base, the largest selection, and the largest network of distribution centers. This can be attributed to:

_____ is a situation where two or more firms are both competitors and collaborators, or "frenemies."