Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Fixed costs vary according to production volume.

Explain the long tail phenomenon at Netflix.

The true exploitable resource created and leveraged through collaborative filtering technology is the data asset.

Durable brands are built through customer experience.

Which of the following is true of Netflix DVD-by-mail?

Netflix attempted to rebrand its DVD-by-mail service under the name _____.

Cinematch develops a map of user ratings and steers users toward titles preferred by people with tastes that are most like theirs.

An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:

The practice of windowing involves:

Within the DVD-by-mail segment, Netflix is now bigger than both Wal-Mart and Blockbuster.

Collaborative filtering is a classification of software that:

Netflix never provided a good customer experience to its customers.

The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call is known as _____.

Walmart owns the video streaming outfit called _____.

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

Which of the following represents an advantage enjoyed by Netflix over traditional video stores?

Even though Netflix is now mainly focused on digital distribution, it continues to offer the DVD-by-mail service in its base-price product.

Walmart decided to pull the plug on their DVD-by-mail effort because they:

The idea that many media products are digital files of ones and zeros sold in physical containers, is known as: