Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

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The scale of technology investment required to run a business can act as a barrier to entry by discouraging new, smaller competitors.

(True/False)
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Benefits related to a firm's size are referred to as _____.

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Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.

(Multiple Choice)
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_____ involves functions that support the whole company, including general management, planning, information systems, and finance.

(Multiple Choice)
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In _____, the light inside fiber is split into different wavelengths in a way similar to how a prism splits light into different colors.

(Multiple Choice)
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What are Porter's views in relation to operational effectiveness and strategic positioning? Contrast the two concepts.

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Businesses benefit from economies of scale when the cost of an investment can be:

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Changes that impact one industry do not necessarily impact other industries in the same way.

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Network externalities exist when a product or service becomes less expensive as more people use it.

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According to the resource-based view of competitive advantage, if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources that are valuable and can be substituted easily.

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The _____ problem exists when rivals watch a pioneer's efforts, learn from their successes and missteps, and then enter the market quickly with a comparable or superior product at a lower cost.

(Multiple Choice)
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Dell has traditionally focused on streamlining its supply chain to cut manufacturing costs. However, competitors have started replicating Dell's technique, thereby cutting into Dell's market share. The model followed by Dell's competitors is an example of _____.

(Multiple Choice)
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A salesperson's ability to effectively bargain with his / her consumers is called viral marketing.

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_____ exist when consumers incur an expense to move from one product or service to another.

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_____ refers to performing different tasks than rivals or the same tasks in a different way.

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Technology plays the most significant role in shaping and reshaping Porter's five forces.

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According to Porter, strategy is fundamentally about being _____.

(Multiple Choice)
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Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant position when customers migrated to Internet Explorer, Microsoft's Web browser. Internet Explorer was easy to install and had no significant differences in terms of usability. This example serves to illustrate that:

(Multiple Choice)
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Which of the following is a source of bargaining power of buyers?

(Multiple Choice)
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Market entry is the same as building a sustainable business.

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