A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overhead. A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overhead.

A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model. A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model.

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?

(Essay)

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Question 41

Churn rate is a term that refers to the:

(Multiple Choice)

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Question 42

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

(True/False)

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Question 43

Describe Netflix's streaming video business model.

(Essay)

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Question 44

A manager's decision making is often shaped by its perception of the competition. Which of the following does Netflix see as being in competition with the firm?

(Multiple Choice)

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Question 45

One of the benefits of Netflix moving internationally is that any title licensed from the United States also comes with the right to stream the title worldwide, regardless of customer geography.

(True/False)

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Question 46

Netflix is now crunching and comparing user preferences across 75 nations, worldwide - a level of profile detail and user preferences that no one can come close to matching.

(True/False)

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Question 47

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

(Multiple Choice)

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Question 48

For traditional retailers selling physical goods, _____ is the biggest constraint limiting a firm's ability to offer customers what they want and when they want it.

(Multiple Choice)

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Question 49

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

(Multiple Choice)

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Question 50

When firms enjoy economies of scale they:

(Multiple Choice)

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Question 51

Marginal costs:

(Multiple Choice)

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Question 52

How does the Cinematch recommendation system work?

(Multiple Choice)

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Question 53

Brands are built through _____.

(Multiple Choice)

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Question 54

The Netflix customer experience was always weaker than the in-store experience of DVD rental firms, which had human staff. However, consumers were willing to overlook their dissatisfaction given Netflix's other benefits.

(True/False)

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Question 55

Walmart and Blockbuster were well-known firms. Why weren't they able to leverage their brands to compete against Netflix?

(Essay)

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Question 56

Crowdsourcing is:

(Multiple Choice)

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Question 57

Explain the long tail phenomenon at Netflix.

(Essay)

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Question 58

In context to Netflix, what are the scale advantages associated with streaming?

(Essay)

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Question 59

Fixed costs vary according to production volume.

(True/False)

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Question 60

Showing 41 - 60 of 89

Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?

Churn rate is a term that refers to the:

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

Describe Netflix's streaming video business model.

A manager's decision making is often shaped by its perception of the competition. Which of the following does Netflix see as being in competition with the firm?

One of the benefits of Netflix moving internationally is that any title licensed from the United States also comes with the right to stream the title worldwide, regardless of customer geography.

Netflix is now crunching and comparing user preferences across 75 nations, worldwide - a level of profile detail and user preferences that no one can come close to matching.

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

For traditional retailers selling physical goods, _____ is the biggest constraint limiting a firm's ability to offer customers what they want and when they want it.

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

When firms enjoy economies of scale they:

Marginal costs:

How does the Cinematch recommendation system work?

Brands are built through _____.

The Netflix customer experience was always weaker than the in-store experience of DVD rental firms, which had human staff. However, consumers were willing to overlook their dissatisfaction given Netflix's other benefits.

Walmart and Blockbuster were well-known firms. Why weren't they able to leverage their brands to compete against Netflix?

Crowdsourcing is:

Explain the long tail phenomenon at Netflix.

In context to Netflix, what are the scale advantages associated with streaming?

Fixed costs vary according to production volume.

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