Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Relate your understanding of Netflix dominance in the DVD-by-mail business to what you learned in the Strategy and Technology chapter: what three resources for competitive advantage did Netflix create in this market that rivals Blockbuster and Walmart couldn't match?

(Short Answer)

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Question 81

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

(Multiple Choice)

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Question 82

Costs that do not vary according to production volume are called _____.

(Multiple Choice)

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Question 83

The shift from atoms to bits is realigning nearly every media industry.

(True/False)

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Question 84

Netflix competitors in streaming are small and mostly unprofitable.

(True/False)

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Question 85

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

(True/False)

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Question 86

The long tail is a phenomenon whereby firms can make money by:

(Multiple Choice)

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Question 87

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

(Multiple Choice)

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Question 88

Netflix uses data to create tailored audience promotions.

(True/False)

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Question 89

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Relate your understanding of Netflix dominance in the DVD-by-mail business to what you learned in the Strategy and Technology chapter: what three resources for competitive advantage did Netflix create in this market that rivals Blockbuster and Walmart couldn't match?

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

Costs that do not vary according to production volume are called _____.

The shift from atoms to bits is realigning nearly every media industry.

Netflix competitors in streaming are small and mostly unprofitable.

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

The long tail is a phenomenon whereby firms can make money by:

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Netflix uses data to create tailored audience promotions.

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