Question 1

The major technique for examining variable interdependence is factor analysis.

Accepted Answer

A) True 
 B)False

Question 2

The ________ step of the data-preparation process consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

Accepted Answer

A)  questionnaire checking 
B)  editing 
C)  data cleaning 
D)  coding 
A)  questionnaire checking 
B)  editing 
C)  data cleaning 
D)  coding

Question 3

Responses can be logically inconsistent.

Accepted Answer

A) True 
 B)False

Question 4

All extreme values result from errors and point to problems with the data.

Accepted Answer

A) True 
 B)False

Question 5

If you are counting and classifying questionnaires to determine if quotas and cell group sizes have been met,you are at the ________ step of the data-preparation process.

Accepted Answer

A)  questionnaire checking 
B)  editing 
C)  coding 
D)  data cleaning 
A)  questionnaire checking 
B)  editing 
C)  coding 
D)  data cleaning

Question 6

The data-preparation process is guided by the preliminary plan of data that was formulated in the research design phase.

Accepted Answer

A) True 
 B)False

Question 7

The use of dummy variables refers to a respecification procedure using variables that take on only two values,usually 0 or 1.

Accepted Answer

A) True 
 B)False

Question 8

________ is similar to that conducted in domestic marketing research.The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.

Accepted Answer

A)  Individual-level analysis 
B)  Cross-cultural analysis 
C)  Intracultural analysis 
D)  Pancultural analysis 
A)  Individual-level analysis 
B)  Cross-cultural analysis 
C)  Intracultural analysis 
D)  Pancultural analysis

Question 9

The effect of weighting is to increase or to decrease the number of cases in the sample that possess certain characteristics.

Accepted Answer

A) True 
 B)False

Question 10

A code in which the number of records for each respondent are the same,and the same data appear in the same columns for all respondents,is a ________.

Accepted Answer

A)  respondent code 
B)  category code 
C)  fixed-field code 
D)  record code 
A)  respondent code 
B)  category code 
C)  fixed-field code 
D)  record code

Question 11

Missing value codes should be distinct from the codes assigned to the legitimate responses.

Accepted Answer

A) True 
 B)False

Question 12

When utilizing univariate techniques,the samples are ________ when the data for the two samples relate to the same group of respondents.

Accepted Answer

A)  metric data 
B)  independent 
C)  paired 
D)  nonmetric data 
A)  metric data 
B)  independent 
C)  paired 
D)  nonmetric data

Question 13

Which option for the treatment of missing values involves the researcher using the respondents' pattern of responses to calculate a suitable response to the missing questions?

Accepted Answer

A)  substitute a neutral value 
B)  casewise deletion 
C)  returning to the field 
D)  substitute an imputed response 
A)  substitute a neutral value 
B)  casewise deletion 
C)  returning to the field 
D)  substitute an imputed response

Question 14

If possible,standard codes should be used for missing data.

Accepted Answer

A) True 
 B)False

Question 15

In Minitab the ________ and ________ statements can be used to select cases with missing or out-of-range values.

Accepted Answer

A)  Select If;Process If 
B)  If;ElseIf 
C)  If;If-Then 
D)  Select If;ElseIf 
A)  Select If;Process If 
B)  If;ElseIf 
C)  If;If-Then 
D)  Select If;ElseIf

Question 16

Univariate techniques can be classified based on whether the data are metric or nonmetric.

Accepted Answer

A) True 
 B)False

Question 17

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Accepted Answer

A) True 
 B)False

Question 18

Unsatisfactory responses uncovered in the editing stage of the data-preparation process are commonly handled by doing any of the following except ________.

Accepted Answer

A)  recoding unsatisfactory responses 
B)  returning to the field to get better data 
C)  discarding unsatisfactory responses 
D)  assigning missing values 
A)  recoding unsatisfactory responses 
B)  returning to the field to get better data 
C)  discarding unsatisfactory responses 
D)  assigning missing values

Question 19

The value 1.0 represents the weighted case.

Accepted Answer

A) True 
 B)False

Question 20

________ utilizes questions that appear on a computerized gridpad.The responses are recorded directly into the computer using a sensing device.

Accepted Answer

A)  Computerized sensory systems 
B)  Optical scanning 
C)  Mark sense forms 
D)  CATI or CAPI 
A)  Computerized sensory systems 
B)  Optical scanning 
C)  Mark sense forms 
D)  CATI or CAPI

Exam 14: Data Preparation

The major technique for examining variable interdependence is factor analysis.

The ________ step of the data-preparation process consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

Responses can be logically inconsistent.

All extreme values result from errors and point to problems with the data.

If you are counting and classifying questionnaires to determine if quotas and cell group sizes have been met,you are at the ________ step of the data-preparation process.

The data-preparation process is guided by the preliminary plan of data that was formulated in the research design phase.

The use of dummy variables refers to a respecification procedure using variables that take on only two values,usually 0 or 1.

________ is similar to that conducted in domestic marketing research.The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.

The effect of weighting is to increase or to decrease the number of cases in the sample that possess certain characteristics.

A code in which the number of records for each respondent are the same,and the same data appear in the same columns for all respondents,is a ________.

Missing value codes should be distinct from the codes assigned to the legitimate responses.

When utilizing univariate techniques,the samples are ________ when the data for the two samples relate to the same group of respondents.

Which option for the treatment of missing values involves the researcher using the respondents' pattern of responses to calculate a suitable response to the missing questions?

If possible,standard codes should be used for missing data.

In Minitab the ________ and ________ statements can be used to select cases with missing or out-of-range values.

Univariate techniques can be classified based on whether the data are metric or nonmetric.

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Unsatisfactory responses uncovered in the editing stage of the data-preparation process are commonly handled by doing any of the following except ________.

The value 1.0 represents the weighted case.

________ utilizes questions that appear on a computerized gridpad.The responses are recorded directly into the computer using a sensing device.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

In Minitab the and statements can be used to select cases with missing or out-of-range values.