Exam 14: Data Preparation
Exam 1: Introduction to Marketing Research57 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach71 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research101 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Casual Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Non Comparative Scaling Techniques112 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation124 Questions
Exam 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance82 Questions
Exam 17: Correlation and Regression89 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis69 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis110 Questions
Exam 22: Structural Equation Modeling and Path Analysis90 Questions
Exam 23: Report Preparation and Presentation73 Questions
Exam 24: International Marketing Research80 Questions
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When setting up the code book for a questionnaire,you would allow 2 columns to code the response to the question
"Do you have a valid passport? 1.yes 2.no"
(True/False)
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________ are appropriate when there is a single measurement of each element in the sample,or there are several measurements of each element but each variable is analyzed in isolation.
(Multiple Choice)
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The data preparation process begins after the fieldwork is done.
(True/False)
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Respondents have been asked to express their degree of agreement with a series of lifestyle statements on a 1-to-5 scale,assuming that 9 has been designated for missing values,data values of 0,6,7,and 8 are out of range.Where in the data-preparation process might any out-of-range data be caught?
(Multiple Choice)
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When utilizing univariate techniques,for the purpose of analysis,data pertaining to different groups of respondents,e.g. ,males and females,are generally treated as ________ samples while the samples are ________ when the data for the two samples relate to the same group of respondents.
(Multiple Choice)
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Which option for the treatment of missing values involves the researcher using only cases or respondents with complete responses for each calculation?
(Multiple Choice)
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The effect of ________ is to increase or decrease the number of cases in the sample that possess certain characteristics.
(Multiple Choice)
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Which of the following is not a step in the data-preparation process?
(Multiple Choice)
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The objective of this level of analysis is to assess the comparability of findings from one country to another.
(Multiple Choice)
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________ is the assignment of a code to represent a specific response to a specific question along with the data record and column position that code will occupy.
(Multiple Choice)
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When doing international research,differences in means,differences in distribution,and differences in variance should be assessed.
(True/False)
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Treatment of missing responses poses problems,particularly if the proportion of missing responses is more than 10 percent.
(True/False)
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________ is a multivariate dependence technique with more than one dependent variable.
(Multiple Choice)
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When utilizing univariate techniques,for metric data,when there is (are)________,one-way analysis of variance (one-way ANOVA)can be used.
(Multiple Choice)
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To standardize a scale ,we first subtract the mean, from each score and divide by the standard error, ,
(True/False)
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SPSS Data Entry allows you to verify that respondents have answered completely by setting rules.These rules can be used on existing datasets to validate and check the data only of questionnaires that were constructed in Data Entry.
(True/False)
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When utilizing univariate techniques,for metric data,when there is (are)________,the paired t test can be used.
(Multiple Choice)
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________ involves transferring the coded data from the questionnaires or coding sheets onto disks or magnetic tapes,or directly into computers by keypunching.
(Multiple Choice)
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Univariate techniques can be classified as dependence techniques or interdependence techniques.
(True/False)
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List the procedures for statistically adjusting data and briefly discuss the uses for each.
(Essay)
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