Question 1

Data derived from a nominal or ordinal scale are ________.

Accepted Answer

A)  independent data 
B)  paired data 
C)  metric data 
D)  nonmetric data 
A)  independent data 
B)  paired data 
C)  metric data 
D)  nonmetric data

Question 2

For multivariate statistical techniques,when there is ________,cross-tabulation,analysis of variance and covariance,regression,two-group discriminant analysis,and conjoint analysis can be used.

Accepted Answer

A)  variable interdependence 
B)  more than one dependent variable 
C)  one dependent variable 
D)  interobject similarity 
A)  variable interdependence 
B)  more than one dependent variable 
C)  one dependent variable 
D)  interobject similarity

Question 3

Analysis of interobject similarity can be conducted by cluster analysis and multiple discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 4

A questionnaire returned from the field may be unacceptable for several reasons.Which of the reasons below is not one of those reasons?

Accepted Answer

A)  The questionnaire does not uplift,motivate,or encourage the respondent to become involved. 
B)  The returned questionnaire is physically incomplete. 
C)  The questionnaire is answered by someone who does not qualify for participation. 
D)  Parts of the questionnaire may be incomplete. 
A)  The questionnaire does not uplift,motivate,or encourage the respondent to become involved. 
B)  The returned questionnaire is physically incomplete. 
C)  The questionnaire is answered by someone who does not qualify for participation. 
D)  Parts of the questionnaire may be incomplete.

Data derived from a nominal or ordinal scale are ________.

For multivariate statistical techniques,when there is ________,cross-tabulation,analysis of variance and covariance,regression,two-group discriminant analysis,and conjoint analysis can be used.

Analysis of interobject similarity can be conducted by cluster analysis and multiple discriminant analysis.

A questionnaire returned from the field may be unacceptable for several reasons.Which of the reasons below is not one of those reasons?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 14: Data Preparation

Data derived from a nominal or ordinal scale are ________.

For multivariate statistical techniques,when there is ________,cross-tabulation,analysis of variance and covariance,regression,two-group discriminant analysis,and conjoint analysis can be used.

Analysis of interobject similarity can be conducted by cluster analysis and multiple discriminant analysis.

A questionnaire returned from the field may be unacceptable for several reasons.Which of the reasons below is not one of those reasons?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters