Exam 14: Data Preparation

You would use variable respecification under which circumstance?

Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?

When conducting international marketing research,enough data must be obtained from each individual to allow analysis at the individual level.

A codebook generally contains all of the following information except ________.

________ are suitable for analyzing data when there are two or more measurements of each element and the variables are analyzed simultaneously.

When utilizing univariate techniques,for nonmetric data,when there is (are)________,chi-square,Mann-Whitney,Median,K-S,and K-W one-way ANOVA tests can be used.

If the data have been collected via ________,transcribing data is unnecessary because the data are entered directly into the computer.

________ involves a manipulation of scale values to ensure comparability with other scales or otherwise make the data suitable for analysis.

The selection of data-transcription method is guided by the type of interviewing method used and the availability of equipment.

If quotas or cell group sizes have not been met,additional interviews should be conducted in the underrepresented cells before the data are edited.

A codebook contains coding instructions and the necessary information about variables in the data set.It guides the coders in their work and helps the researcher to properly identify and locate the variables.

Respondents have been asked to express their degree of agreement with a series of lifestyle statements on a 1-to-5 scale,assuming that 9 has been designated for missing values,data values of 0,6,7,and 8 are out of range.Where in the data cleaning process might any out-of-range data be caught?

________ involves the transformation of data to create variables or modify existing variables.

When utilizing univariate techniques,for metric data,when there is (are)________ the z test and the t test can be used.

When utilizing univariate techniques,for nonmetric data,when there is (are)________,sign,McNemar,and Wilcoxon tests can be used.

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small;or (3)the variables with unsatisfactory responses are not the key variables?

For multivariate statistical techniques,when there is ________,cluster analysis and multidimensional scaling can be used.

________ require(s)responses to be recorded with a special pencil in a pre-designated area coded for that response.

When utilizing weighting,categories underrepresented in the sample receive lower weights,whereas overrepresented categories receive higher weights.

Information useful for formulating a data analysis strategy is not readily available on the internet.