Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Sometimes the Federal Trade Commission is lenient in allowing mergers between firms that have been competitors. When considering a merger, companies should take this aspect of the _____________ environments into consideration.

In the United States, the Consumer Product Safety Commission sets and enforces product safety standards.

If the risks of getting into international marketing are difficult to evaluate, it usually is best to start with a joint venture.

The Internet is a powerful way to get information about competitors.

The General Electric "strategic planning grid" forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of all proposed or existing product-market plans.

In the political environment, an emphasis on a single country's interests before everything else is called:

Which of the following is a quantitative screening criterion/criteria?

Safety standards for products such as bicycles are set by the:

If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?

The "total profit" approach to evaluating possible product-market strategic plans:

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy for moving into South America. The strategy had poor results after interest rates and inflation rose rapidly in most of its South American markets, demonstrating the influence of the _____ on marketing strategy.

Maria Lopez runs an errand service from her home. For a fee, she will pick up dry cleaning, buy groceries, plan small parties, and do errands for her customers. The demand for this type of service has increased because of changes in the

Because NAFTA is a short-term proposition, its economic impact has already been as significant as it is likely to be.

Strategic business units:

In monopolistic competition, one firm completely controls a broad product-market.

The Magnuson-Moss Act of 1975 focuses on which of the four Ps?

Technology is the application of voodoo to convert an economy's resources to output.

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

Which of the following statements about the technological environment is NOT TRUE?