A) should be planned by research specialists who understand research techniques better than marketing managers. B) is only needed by producers who use long channels of distribution. C) is not needed by nonprofits because they determine success differently from for-profits. D) is not needed by business marketers because their needs are different from consumer marketers. E) can get changing information that is not available in the MIS. A) should be planned by research specialists who understand research techniques better than marketing managers. B) is only needed by producers who use long channels of distribution. C) is not needed by nonprofits because they determine success differently from for-profits. D) is not needed by business marketers because their needs are different from consumer marketers. E) can get changing information that is not available in the MIS.

Exam 7: Improving Decisions With Marketing Information

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A consumer products manufacturer wants consumer reaction to its existing products. Interaction is considered important to stimulate thinking. The firm should use:

(Multiple Choice)

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Question 21

Which of the following would NOT be a source of primary data?

(Multiple Choice)

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Question 22

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

(True/False)

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Question 23

Specialized search engines like Blogdex and Google Groups can locate websites that allow marketing managers to listen in or ask questions as customers chat about companies and brands.

(True/False)

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Question 24

Marketing research:

(Multiple Choice)

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Question 25

"Qualitative research" involves:

(Multiple Choice)

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Question 26

____ are educated guesses about the relationships between things or about what will happen in the future.

(Multiple Choice)

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Question 27

When a marketing manager has phone conversations with key wholesalers of the firm's products to try to obtain information about why the firm's product sales are down, this is an example of a(n):

(Multiple Choice)

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Question 28

Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis. She is probably part of a:

(Multiple Choice)

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Question 29

Educated guesses about the relationships between things or about what will happen in the future are:

(Multiple Choice)

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Question 30

Wizard Toy Company's marketing researcher conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new toy, actually went out and purchased the product. This is an example of

(Multiple Choice)

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Question 31

Which of the following is NOT a good example of the observation method of marketing research?

(Multiple Choice)

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Question 32

Much of the secondary data on the Internet is stored in database formats that standard website search engines cannot find.

(True/False)

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Question 33

Which of the following statements about a situation analysis is False?

(Multiple Choice)

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Question 34

Marketing research experiments

(Multiple Choice)

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Question 35

Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?

(Multiple Choice)

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Question 36

The research proposal may include information about all of the following except

(Multiple Choice)

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Question 37

For marketers, the purpose of gathering primary data is usually:

(Multiple Choice)

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Question 38

Qualitative research seeks structured responses that can be summarized in numbers, like percentages, averages, or other statistics.

(True/False)

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Question 39

_____ is an informal study of what information is already available in the problem area.

(Multiple Choice)

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Question 40

Showing 21 - 40 of 257

A consumer products manufacturer wants consumer reaction to its existing products. Interaction is considered important to stimulate thinking. The firm should use:

Which of the following would NOT be a source of primary data?

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

Specialized search engines like Blogdex and Google Groups can locate websites that allow marketing managers to listen in or ask questions as customers chat about companies and brands.

Marketing research:

"Qualitative research" involves:

____ are educated guesses about the relationships between things or about what will happen in the future.

When a marketing manager has phone conversations with key wholesalers of the firm's products to try to obtain information about why the firm's product sales are down, this is an example of a(n):

Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis. She is probably part of a:

Educated guesses about the relationships between things or about what will happen in the future are:

Wizard Toy Company's marketing researcher conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new toy, actually went out and purchased the product. This is an example of

Which of the following is NOT a good example of the observation method of marketing research?

Much of the secondary data on the Internet is stored in database formats that standard website search engines cannot find.

Which of the following statements about a situation analysis is False?

Marketing research experiments

Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?

The research proposal may include information about all of the following except

For marketers, the purpose of gathering primary data is usually:

Qualitative research seeks structured responses that can be summarized in numbers, like percentages, averages, or other statistics.

_____ is an informal study of what information is already available in the problem area.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

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