Question 1

A product-market is one in which

Accepted Answer

A)  demand is inelastic. 
B)  products that are close substitutes for each other compete for customers by trying to satisfy very similar needs. 
C)  breakthrough opportunities are no longer possible. 
D)  one seller has a patent for a superior product and other competitors try to imitate the leader. 
E)  All of these alternatives are true. 
A)  demand is inelastic. 
B)  products that are close substitutes for each other compete for customers by trying to satisfy very similar needs. 
C)  breakthrough opportunities are no longer possible. 
D)  one seller has a patent for a superior product and other competitors try to imitate the leader. 
E)  All of these alternatives are true.

Question 2

Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.

Accepted Answer

A) True 
 B)False

Question 3

Combiners

Accepted Answer

A)  look at various submarkets for differences rather than similarities. 
B)  try to increase the size of their target markets by merging two or more segments. 
C)  aim at one or more market segments and offer each different marketing mixes. 
D)  have decided to sacrifice profits for sales volume. 
E)  aim at one submarket with a specialized marketing mix. 
A)  look at various submarkets for differences rather than similarities. 
B)  try to increase the size of their target markets by merging two or more segments. 
C)  aim at one or more market segments and offer each different marketing mixes. 
D)  have decided to sacrifice profits for sales volume. 
E)  aim at one submarket with a specialized marketing mix.

A product-market is one in which

Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.

Combiners

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

A product-market is one in which

Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.

Combiners

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters