Chat with AIExam 4: Focusing Marketing Strategy With Segmentation and Positioning
Exam 1: Marketings Value to Consumers, Firms, and Society396 Questions
Exam 2: Marketing Strategy Planning319 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment358 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning283 Questions
Exam 5: Final Consumers and Their Buying Behavior353 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior264 Questions
Exam 7: Improving Decisions With Marketing Information257 Questions
Exam 8: Elements of Product Planning for Goods and Services379 Questions
Exam 9: Product Management and New-Product Development251 Questions
Exam 10: Place and Development of Channel Systems288 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotionintroduction to Integrated Marketing Communications344 Questions
Exam 14: Personal Selling and Customer Service293 Questions
Exam 15: Advertising, Publicity, and Sales Promotion331 Questions
Exam 16: Pricing Objectives and Policies292 Questions
Exam 17: Price Setting in the Business World278 Questions
Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 19: Managing Marketings Link With Other Functional Areas237 Questions
Exam 20: Ethical Marketing in a Consumer-Oriented World189 Questions
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When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?
(Multiple Choice)
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(30) Travel Magic Company wants to enter the hotel business. Its marketing managers are brainstorming ideas about why customers go to different hotels and then writing down customer requirements. At this point, Travel Magic is engaging in which step of the seven-step approach for segmenting product-markets?
(Multiple Choice)
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(38) A qualifying dimension for people who consider purchasing a pill for pain relief:
(Multiple Choice)
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(39) Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach.
(Multiple Choice)
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(32) When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?
(Multiple Choice)
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(42) The example for the seven-step approach (discussed in the text) uses recreational vehicles in the U.S. as its broad product-market.
(True/False)
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(36) The seven-step approach encourages the use of a market grid (a rectangle with boxes inside) to represent smaller, more homogeneous submarkets.
(True/False)
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(33) Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
(True/False)
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(33) A manager who aggregates all potential customers into a single product-market segment is likely to find that the segment is not homogeneous.
(True/False)
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(33) Which of the following is NOT likely to be a part of the segmenting step in market segmentation?
(Multiple Choice)
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(43) Target market dimensions should influence all the following strategy decisions except:
(Multiple Choice)
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(41) Behavioral (as opposed to demographic) segmenting dimensions include:
(Multiple Choice)
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(37) Which of the following criteria should a marketing manager use when segmenting a broad product-market?
(Multiple Choice)
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(28) Which of the following statements about market segmentation is NOT true?
(Multiple Choice)
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