Exam 7: New Product Planning and Development

Which of the following is true of the idea screening phase of the new product development process?

Creswell Farms produces and sells clover honey and wants to expand its product line.A brainstorming session results in 40 different product suggestions,which include honey-based salad dressings,honey-flavored sandwich spreads,honey-coated peanuts,honey-flavored yogurts,and a ham glaze.In this scenario,Creswell Farms is in the _____ stage of the new product development process.

Which of the following best describes guarantee?

Which of the following strategies is used when an automobile manufacturing company introduces a new model to replace an existing one and advertises it in its present market?

It is important to design a new product with both ease of use and aesthetic appeal because it:

In the context of new product planning and development,the success of a new product:

At which of the following stages of the new product development process has a new product idea been evaluated from the standpoint of engineering,manufacturing,finance,and marketing?

Which of the following statements is true of diversification?

Which of the following strategies refers to creating new products to replace existing ones?

In _____ teams,members from many different departments come together to jointly establish new product development goals and priorities and to develop new product development schedules.

Which of the following is defined as the elapsed time between product definition and product availability?

Which of the following is an example of a strategic risk?

In the _____ stage of the new product development process,procedures and responsibility for evaluating the success of a new product by comparison with projections are finalized.

The _____ indicates the direction in which an organization is moving with respect to its current products and markets.

Which of the following is the least costly stage in the new product development process?

Which of the following refers to a practical issue surrounding product safety?

_____ refers to a method used for creating and managing project teams whereby a project team can work in relative privacy away from the rest of an organization.

Jumpstart Inc. ,an automobile manufacturer,are better-known as the pioneers in the production of battery-operated cars.These cars were a huge success in the initial years of their launch,and Jumpstart manufactured them in huge volumes.However,over a period of time,consumer needs evolved and consumers sought more sophisticated technology-driven cars,leading to a considerable dip in the sales of these cars.This scenario illustrates the _____ risk that was not considered during the idea screening phase.