Exam 7: New Product Planning and Development

A popular television channel ropes in a celebrity to make a guest appearance in an episode of its popular talk show.The show's producer believes that it will attract new viewers for the talk show and also help in increasing the market share of the channel.This scenario is an example of the _____ strategy.

(Multiple Choice)

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Question 21

_____ refers to developing new products and cultivating new markets.

(Multiple Choice)

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Question 22

In the project planning stage of the new product development process,a project proposal _____.

(Multiple Choice)

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Question 23

Product development and diversification can be characterized as _____.

(Multiple Choice)

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Question 24

The primary reason found for new product failure is an inability on the part of the selling company to match its offerings to the _____.

(Multiple Choice)

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Question 25

_____ risk is the risk that a new product will not be developed within the desired time and budget.

(Multiple Choice)

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Question 26

Which of the following is an example of a technology push activity?

(Multiple Choice)

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Question 27

The producers of a new television show are certain that their new show will be a success due to its gripping storyline and star-studded cast.However,they are concerned about exceeding the production budget because of shooting in exotic locations and paying a high salary to the stars.In this scenario,the cost overrun is most likely an example of a(n)_____ risk.

(Multiple Choice)

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Question 28

A problem during the idea generation stage of the new product development process within an organization is:

(Multiple Choice)

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Question 29

When evaluating risks associated with a new product idea in the idea screening phase,a firm should _____ because of a lack of resources or expertise.

(Multiple Choice)

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Question 30

M's Pizza,a fast food chain,decides to explore the hospitality industry and signs a partnership with the Silverline Chain of Hotels.This partnership will ensure that M's Pizza's specialty pizzas are included in the hotel's room-service menu.In this scenario,which of the following growth strategies is M's Pizza using?

(Multiple Choice)

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Question 31

Policy-making criteria on new products should specify:

(Multiple Choice)

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Question 32

Which of the following statements is true of an organization pursuing the market penetration strategy?

(Multiple Choice)

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Question 33

Which of the following does a strategic risk involve?

(Multiple Choice)

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Question 34

Which of the following best describes a strategic alliance?

(Multiple Choice)

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Question 35

In which of the following stages of the new product development process is a development budget established and some preliminary marketing and technical research undertaken?

(Multiple Choice)

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Question 36

In _____ risk,progress goals must be established so that "proceed" or "do not proceed" decisions can be reached regarding continuation of projects.

(Multiple Choice)

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Question 37

Which of the following stages of the new product development process involves expanding viable ideas into full product concepts?

(Multiple Choice)

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Question 38

Which of the following is an important marketing cause of new product failures after the products have been carefully screened,developed,and marketed?

(Multiple Choice)

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Question 39

Which of the following is a potential benefit of forming a strategic alliance?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 78

_____ refers to developing new products and cultivating new markets.

In the project planning stage of the new product development process,a project proposal _____.

Product development and diversification can be characterized as _____.

The primary reason found for new product failure is an inability on the part of the selling company to match its offerings to the _____.

_____ risk is the risk that a new product will not be developed within the desired time and budget.

Which of the following is an example of a technology push activity?

A problem during the idea generation stage of the new product development process within an organization is:

When evaluating risks associated with a new product idea in the idea screening phase,a firm should _____ because of a lack of resources or expertise.

Policy-making criteria on new products should specify:

Which of the following statements is true of an organization pursuing the market penetration strategy?

Which of the following does a strategic risk involve?

Which of the following best describes a strategic alliance?

In which of the following stages of the new product development process is a development budget established and some preliminary marketing and technical research undertaken?

In _____ risk,progress goals must be established so that "proceed" or "do not proceed" decisions can be reached regarding continuation of projects.

Which of the following stages of the new product development process involves expanding viable ideas into full product concepts?

Which of the following is an important marketing cause of new product failures after the products have been carefully screened,developed,and marketed?

Which of the following is a potential benefit of forming a strategic alliance?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters