Exam 10: Distribution Strategy

A manufacturer utilizing an intensive form of distribution coverage:

Which of the following is an example of a direct channel of distribution?

In contrast to organizational goods, consumer products are often distributed through _____ channels.

In the consumer markets, _____ are used in organizational markets when manufacturers do not wish to have their own sales force.

In the context of vertical marketing systems, _____ systems are most similar to conventional channels.

Appliances, home furnishings, and better clothing are usually distributed _____.

Which of the following is a benefit wholesalers bring to manufacturers?

Which of the following is true of wholesalers?

_____ are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.

_____ vertical marketing systems typically involve single ownership of two or more levels of a channel.

Under which of the following conditions might a manufacturer wish to have its own sales force?

If a product requires certain specialized selling effort or investment in unique facilities or large inventories, the _____ distribution arrangement is usually selected.

A computer manufacturer is producing a one-of-a-kind innovation called Innovel, a cloud computing software that helps to navigate Internet content. While making the channel decision and finalizing the distribution arrangement, the manufacturer is keen on limiting the distribution of Innovel and gives only Techaven Inc. the rights to sell Innovel in that region. Techaven is known for its unique facilities and specialized inventories. In this case, the manufacturer is using the _____ arrangement of distribution.

_____ are channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system.

Which of the following is a nonstore method of retailing?

A computer manufacturer markets its computers through a variety of methods-telemarketing, catalog selling, cable selling, and online selling-that do not involve the use of intermediaries. Which of the following channels or types of marketing is the manufacturer using?

A(n) _____ refers to a middleman who buys from manufacturers and sells to retailers.

Which of the following is true of the direct sales method of retailing?

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

A business unit that negotiates purchases, sales, or both but does not take title to the goods in which it deals is known as a(n) _____.