Exam 10: Distribution Strategy

_____ involves wholesalers purchasing channel members above them.

Which of the following companies is best suited for using electronic exchanges to market products that customers would ordinarily want to examine before purchase?

_____ handle deep assortments in a limited number of product categories.

Which of the following is an example of backward integration?

_____ involves a manufacturer purchasing wholesalers or retailers.

_____ manufacturers are most likely to use intensive distribution.

Anchor Inc. is a retailer that acts as an intermediary for buyers and sellers. As a marketing intermediary, it serves several functions that include buying, selling, and assuming title risks for a manufacturer's products. Apart from them, it has to serve the function of facilitating a purchase order. In order to do so, which of the following should the company do?

Forward integration is typically evident when a:

Which of the following is true of retail cooperative organizations?

_____ carry broad product assortments and compete on the basis of offering a good selection in different product categories and offering lower prices on products in their large assortments.

Which of the following is an example of a specialty store?

Among the distribution costs, storage-space charges are generally considered:

A manufacturer of _____ is most likely to use selective distribution.

Which of the following forms of distribution coverage will provide minimum flexibility to a manufacturer?

Merchants that are primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to industrial or business users are called _____.

In _____ distribution, a manufacturer limits the use of intermediaries to the ones believed to be the best available in a specific geographic area.

In contrast to consumer products, organizational goods are often distributed through _____.

A _____ refers to a combination of institutions through which a seller markets products to organizational buyers or ultimate consumers.

Which of the following perspectives views a channel of distribution as more than a series of markets or participants extending from production to consumption?

In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?