Question 1

_____ stores are an example of exclusive distribution arrangement.

Accepted Answer

A)  Grocery 
B)  Home appliance 
C)  Apparel 
D)  Retail paint 
A)  Grocery 
B)  Home appliance 
C)  Apparel 
D)  Retail paint

Question 2

Which of the following is a store-based method of retailing?

Accepted Answer

A)  Television home shopping 
B)  Vending machines 
C)  Electronic exchanges 
D)  Category killers 
A)  Television home shopping 
B)  Vending machines 
C)  Electronic exchanges 
D)  Category killers

Question 3

A retail cooperative organization, a wholesaler-sponsored voluntary chain, and various franchising programs are the three major types of _____ vertical marketing systems.

Accepted Answer

A)  administered 
B)  contractual 
C)  structured 
D)  corporate 
A)  administered 
B)  contractual 
C)  structured 
D)  corporate

Question 4

Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?

Accepted Answer

A)  Channel integration 
B)  Vertical marketing 
C)  Relationship marketing 
D)  Strategic maneuvering 
A)  Channel integration 
B)  Vertical marketing 
C)  Relationship marketing 
D)  Strategic maneuvering

Question 5

Which of the following is true of mass merchandisers?

Accepted Answer

A)  They handle deep assortments in a limited number of product categories. 
B)  They compete on the basis of providing variety in different product categories and low-priced products in their large assortments. 
C)  They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit. 
D)  They are large, low-priced limited-line retail chains that attempt to capitalize and establish themselves in a single product category. 
A)  They handle deep assortments in a limited number of product categories. 
B)  They compete on the basis of providing variety in different product categories and low-priced products in their large assortments. 
C)  They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit. 
D)  They are large, low-priced limited-line retail chains that attempt to capitalize and establish themselves in a single product category.

Question 6

_____ are used in organizational markets when there is a large number of buyers but each purchases a small amount of a product.

Accepted Answer

A)  Brokers 
B)  Distributors 
C)  Agents 
D)  Retailers 
A)  Brokers 
B)  Distributors 
C)  Agents 
D)  Retailers

Question 7

Which of the following is an advantage of franchising?

Accepted Answer

A)  Franchisees tend to function as independent sub units with autonomy. 
B)  Franchisors tend to have complete control of franchisees in gaining financial success. 
C)  Franchisees tend to have greater motivation to make the business a success than employees of a company-owned store. 
D)  Franchisors tend to protect franchisees from possible legal exposure to illegal activities. 
A)  Franchisees tend to function as independent sub units with autonomy. 
B)  Franchisors tend to have complete control of franchisees in gaining financial success. 
C)  Franchisees tend to have greater motivation to make the business a success than employees of a company-owned store. 
D)  Franchisors tend to protect franchisees from possible legal exposure to illegal activities.

Question 8

A manufacturer utilizing an exclusive form of distribution coverage:

Accepted Answer

A)  manufactures products that are characterized by low unit value and high frequency of purchase. 
B)  attempts to gain exposure through as many wholesalers and retailers as possible. 
C)  severely limits distribution and intermediaries are provided exclusive rights within a territory. 
D)  limits the use of intermediaries to the ones believed to be the best available in the geographic area. 
A)  manufactures products that are characterized by low unit value and high frequency of purchase. 
B)  attempts to gain exposure through as many wholesalers and retailers as possible. 
C)  severely limits distribution and intermediaries are provided exclusive rights within a territory. 
D)  limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question 9

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

Accepted Answer

A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems 
A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems

Question 10

An administered vertical marketing system is exemplified by:

Accepted Answer

A)  an independent retailer uniting with other retailers to manage resources jointly. 
B)  the franchise program of a parent company with an independent contractor. 
C)  the long-term relationship of a popular retailer with its regular suppliers. 
D)  a wholesaler who contracts with many retailers to carry out distribution. 
A)  an independent retailer uniting with other retailers to manage resources jointly. 
B)  the franchise program of a parent company with an independent contractor. 
C)  the long-term relationship of a popular retailer with its regular suppliers. 
D)  a wholesaler who contracts with many retailers to carry out distribution.

_____ stores are an example of exclusive distribution arrangement.

Which of the following is a store-based method of retailing?

A retail cooperative organization, a wholesaler-sponsored voluntary chain, and various franchising programs are the three major types of _____ vertical marketing systems.

Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?

Which of the following is true of mass merchandisers?

_____ are used in organizational markets when there is a large number of buyers but each purchases a small amount of a product.

Which of the following is an advantage of franchising?

A manufacturer utilizing an exclusive form of distribution coverage:

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

An administered vertical marketing system is exemplified by:

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 10: Distribution Strategy

_____ stores are an example of exclusive distribution arrangement.

Which of the following is a store-based method of retailing?

A retail cooperative organization, a wholesaler-sponsored voluntary chain, and various franchising programs are the three major types of _____ vertical marketing systems.

Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?

Which of the following is true of mass merchandisers?

_____ are used in organizational markets when there is a large number of buyers but each purchases a small amount of a product.

Which of the following is an advantage of franchising?

A manufacturer utilizing an exclusive form of distribution coverage:

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

An administered vertical marketing system is exemplified by:

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters