Exam 4: Moving From Notions to Numbers: Psychological Measurement

In a survey study of prosocial attitudes and self-reported helping behavior,Zeke included the survey item,"I am opposed to murder." This item is extremely unlikely to yield useful survey responses.Why?

Zeppo created a new rating scale designed to measure people's liking for plums.On this scale,the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale.This means,for example,that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7.Zeppo's scale makes use of:

According to the text,a survey item such as "I am a kind and forgiving person." is not an ideal question because it:

According to Chapter 4,one common reason why research participants do not answer the question(s)that a researcher intended is:

Although it is generally a good idea to avoid loaded questions in survey research,your textbook pointed out that researchers can sometimes use loaded questions to get participants to:

According to the text,which of the following is a good way to develop good structured self-report questions for a survey?

Lisa is administering her questionnaire to a large group of very diverse college students.What steps should she take when writing her questions?

Nico and Tina assessed cigarette smoking by asking people to report the number of cigarettes they had smoked in the past week.According to the text,this is an example of:

Which of these is NOT a drawback to using open-ended questions?

Imagine that a survey of subscribers to TV Guide asked the following: "Which TV show do you prefer,'Survivor' or 'Jeopardy'?" According to the text,this question is problematic because it:

Floor effects and ceiling effects are each examples of:

Researchers who develop multiple-item measures of a psychological construct sometimes use negatively worded items,that is,items that must be recoded before scoring.This approach is:

During the judgment phase of answering a self-report question,participants determine what question is being asked,and then they:

Response translation refers to the process by which:

Which of the following was NOT mentioned in Chapter 4 as a rule for writing good survey questions?

Jonathan is ready to write his first questionnaire.What is the first step he should take?

Napoleon wanted to survey people about their use of marijuana.In an effort to get people to respond as honestly as possible,Napoleon embedded his questions about marijuana use in a list of questions about many other drugs (e.g. ,caffeine,crack cocaine,heroin,speed).Was this a good idea?

Summer was allowed to ask six and only six questions in a large survey study.If Summer wanted to measure both (a)gender and (b)gender role attitudes (attitudes about the proper roles of men and women in society),how should she use her six questions as wisely as possible?

When is it acceptable to have more than 3-10 response options on a scale?

A focus group is: