Question 1

Conjoint measurement is useful in discovering:

Accepted Answer

A)  the evaluative criteria consumers use. 
B)  the importance of different criteria. 
C)  surrogate indicators. 
D)  the decision rule used by consumers. 
A)  the evaluative criteria consumers use. 
B)  the importance of different criteria. 
C)  surrogate indicators. 
D)  the decision rule used by consumers.

Question 2

The number of evaluative criteria that a consumer uses depends on:

Accepted Answer

A)  the situation. 
B)  the product. 
C)  the consumer. 
D)  the situation, the product and the consumer. 
A)  the situation. 
B)  the product. 
C)  the consumer. 
D)  the situation, the product and the consumer.

Question 3

Considering consumer decision rules, it is true that:

Accepted Answer

A)  consumers explicitly assign numerical weights to the importance of attributes. 
B)  consumers assign numerical scores to the performance levels of the alternatives. 
C)  consumers use vague decision rules in brand selections. 
D)  low-involvement decisions tend to relate to compensatory rules. 
A)  consumers explicitly assign numerical weights to the importance of attributes. 
B)  consumers assign numerical scores to the performance levels of the alternatives. 
C)  consumers use vague decision rules in brand selections. 
D)  low-involvement decisions tend to relate to compensatory rules.

Question 4

Which of the following is a very common method for directly measuring the relative importance that consumers assign to various evaluative criteria?

Accepted Answer

A)  semantic-differential scale 
B)  constant-sum scale 
C)  focus groups 
D)  none of the given answers 
A)  semantic-differential scale 
B)  constant-sum scale 
C)  focus groups 
D)  none of the given answers

Question 5

Low-involvement purchases tend to relate to all of the following decision rules except:

Accepted Answer

A)  elimination-by-aspects. 
B)  disjunctive. 
C)  conjunctive. 
D)  compensatory. 
A)  elimination-by-aspects. 
B)  disjunctive. 
C)  conjunctive. 
D)  compensatory.

Question 6

What is the key driver of affective choices?

Accepted Answer

A)  cognition 
B)  behaviour 
C)  emotion 
D)  learning 
A)  cognition 
B)  behaviour 
C)  emotion 
D)  learning

Question 7

Which of the following decision criteria are expected to continue growing in importance?

Accepted Answer

A)  the effect of the products' manufacture on the environment 
B)  the effect of the products' distribution on the environment 
C)  the effect of the products' consumption on the environment 
D)  all of the given answers 
A)  the effect of the products' manufacture on the environment 
B)  the effect of the products' distribution on the environment 
C)  the effect of the products' consumption on the environment 
D)  all of the given answers

Question 8

Given the following minimum standards: price = 3, quality = 4 and ease of use = 3, which of the following MP3 players would be chosen using the conjunctive decision rule? $\begin{array}{llcc}
& \text {  Sanyo}& \text {Sony  }& \text { Pioneer }\
\
  \text { Price } &4&5&2  \
\
 \text { Quality } &4&3&6\
\
 \text { Ease of use } &4&4&4\
\end{array}$

Accepted Answer

A)  Sony 
B)  Sanyo 
C)  Pioneer 
D)  There is not enough information to reach a conclusion. 
A)  Sony 
B)  Sanyo 
C)  Pioneer 
D)  There is not enough information to reach a conclusion.

Question 9

Sensory discrimination refers to:

Accepted Answer

A)  individuals' tendencies to rely on one sense mode. 
B)  the lack of just-noticeable differences between the various sense modes. 
C)  the ability of an individual to distinguish between similar stimuli. 
D)  none of the given answers. 
A)  individuals' tendencies to rely on one sense mode. 
B)  the lack of just-noticeable differences between the various sense modes. 
C)  the ability of an individual to distinguish between similar stimuli. 
D)  none of the given answers.

Question 10

A readily observable attribute of a product used to represent the performance level of a less observable attribute is known as a surrogate indicator.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not an approach to determining which evaluative criteria consumers use?

Accepted Answer

A)  direct questioning 
B)  perceptual mapping 
C)  semantic differential scales 
D)  All of the given answers are approaches to determining the evaluative criteria used. 
A)  direct questioning 
B)  perceptual mapping 
C)  semantic differential scales 
D)  All of the given answers are approaches to determining the evaluative criteria used.

Conjoint measurement is useful in discovering:

The number of evaluative criteria that a consumer uses depends on:

Considering consumer decision rules, it is true that:

Which of the following is a very common method for directly measuring the relative importance that consumers assign to various evaluative criteria?

Low-involvement purchases tend to relate to all of the following decision rules except:

What is the key driver of affective choices?

Which of the following decision criteria are expected to continue growing in importance?

Given the following minimum standards: price = 3, quality = 4 and ease of use = 3, which of the following MP3 players would be chosen using the conjunctive decision rule? Sanyo Sony Pioneer Price 4 5 2 Quality 4 3 6 Ease of use 4 4 4

Sensory discrimination refers to:

A readily observable attribute of a product used to represent the performance level of a less observable attribute is known as a surrogate indicator.

Which of the following is not an approach to determining which evaluative criteria consumers use?

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 5: Evaluating and Selecting Alternatives

Conjoint measurement is useful in discovering:

The number of evaluative criteria that a consumer uses depends on:

Considering consumer decision rules, it is true that:

Which of the following is a very common method for directly measuring the relative importance that consumers assign to various evaluative criteria?

Low-involvement purchases tend to relate to all of the following decision rules except:

What is the key driver of affective choices?

Which of the following decision criteria are expected to continue growing in importance?

Given the following minimum standards: price = 3, quality = 4 and ease of use = 3, which of the following MP3 players would be chosen using the conjunctive decision rule? Sanyo Sony Pioneer Price 4 5 2 Quality 4 3 6 Ease of use 4 4 4

Sensory discrimination refers to:

A readily observable attribute of a product used to represent the performance level of a less observable attribute is known as a surrogate indicator.

Which of the following is not an approach to determining which evaluative criteria consumers use?

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters