Question 1

The evoked set is:

Accepted Answer

A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward. 
A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward. A

Question 2

Product categories characterised by a high degree of product differentiation are also characterised by relatively extensive external search.

Accepted Answer

A) True 
 B)False  True

Question 3

An intercept strategy is used when:

Accepted Answer

A)  an organisation in a shopping mall needs to intercept consumers who walk by a store. 
B)  the objective is to intercept the consumer during the search for information on the brands in the evoked set. 
C)  the objective is to intercept the consumer during the search for information on the brands in the inert set. 
D)  the objective is to intercept the consumer during the search for information on the brands in the evoked set and in the inert set. 
A)  an organisation in a shopping mall needs to intercept consumers who walk by a store. 
B)  the objective is to intercept the consumer during the search for information on the brands in the evoked set. 
C)  the objective is to intercept the consumer during the search for information on the brands in the inert set. 
D)  the objective is to intercept the consumer during the search for information on the brands in the evoked set and in the inert set. B

Question 4

Internal information search:

Accepted Answer

A)  almost never occurs. 
B)  is most important in extended decisions. 
C)  involves utilising information sources other than the individual's memory. 
D)  None of the given answers are correct. 
A)  almost never occurs. 
B)  is most important in extended decisions. 
C)  involves utilising information sources other than the individual's memory. 
D)  None of the given answers are correct.

Question 5

What implications may a brand's changed status from 'not in evoked set' to 'in evoked set' have for the type(s) of organisational strategy/ies to best market the brand?

Accepted Answer

When a brand's status changes from 'not

Question 6

The awareness set is:

Accepted Answer

A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward. 
A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward.

Question 7

Information search requires:

Accepted Answer

A)  sometimes giving up more desirable activities. 
B)  time. 
C)  money. 
D)  time, money and sometimes giving up more desirable activities. 
A)  sometimes giving up more desirable activities. 
B)  time. 
C)  money. 
D)  time, money and sometimes giving up more desirable activities.

Question 8

All of the brands that a consumer would consider for the solution of a particular problem are known as the:

Accepted Answer

A)  inept set. 
B)  decision set. 
C)  evoked set. 
D)  inert set. 
A)  inept set. 
B)  decision set. 
C)  evoked set. 
D)  inert set.

Question 9

Market characteristics include:

Accepted Answer

A)  number of alternatives. 
B)  price range. 
C)  store distribution. 
D)  all of the given answers. 
A)  number of alternatives. 
B)  price range. 
C)  store distribution. 
D)  all of the given answers.

Question 10

Which are the five major sources of information for consumers?

Accepted Answer

The five major sources of information fo

Question 11

Marketing managers are interested in the external information search because:

Accepted Answer

A)  it provides them with direct access to the consumer. 
B)  it is through the external information search that the consumer builds up the inert set. 
C)  information pulled from memory is more salient to the consumer than any other type. 
D)  it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set. 
A)  it provides them with direct access to the consumer. 
B)  it is through the external information search that the consumer builds up the inert set. 
C)  information pulled from memory is more salient to the consumer than any other type. 
D)  it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.

Question 12

Which of the following would most consumers choose as more acceptable for a weekend breakfast than a weekday breakfast?

Accepted Answer

A)  cereals 
B)  bacon and eggs or fruit 
C)  a muesli bar 
D)  just a cup of tea or coffee 
A)  cereals 
B)  bacon and eggs or fruit 
C)  a muesli bar 
D)  just a cup of tea or coffee

Question 13

Product categories characterised by a high degree of product differentiation typically:

Accepted Answer

A)  extend the information search process. 
B)  have no effect on the information search process. 
C)  decrease the amount of consumers' information search. 
D)  are lower priced items. 
A)  extend the information search process. 
B)  have no effect on the information search process. 
C)  decrease the amount of consumers' information search. 
D)  are lower priced items.

Question 14

A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.

Accepted Answer

A)  disrupt 
B)  intercept 
C)  acceptance 
D)  None of the given answers are correct. 
A)  disrupt 
B)  intercept 
C)  acceptance 
D)  None of the given answers are correct.

Question 15

A brand requiring an intercept strategy is:

Accepted Answer

A)  not in the evoked set and characterised by habitual decision making. 
B)  not in the evoked set and typified by a limited search. 
C)  in the evoked set and characterised by extended decision making. 
D)  in the evoked set and typified by habitual decision making. 
A)  not in the evoked set and characterised by habitual decision making. 
B)  not in the evoked set and typified by a limited search. 
C)  in the evoked set and characterised by extended decision making. 
D)  in the evoked set and typified by habitual decision making.

Question 16

The inert set is:

Accepted Answer

A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward. 
A)  all those brands a consumer would consider for the solution of a problem. 
B)  all those brands for which a consumer is aware of as the solution for a problem. 
C)  all those brands a consumer would not consider for the solution of a problem. 
D)  all those brands of which a consumer is aware but is indifferent toward.

Question 17

Which of the following is true of extended information searchers?

Accepted Answer

A)  They often have similar demographics. 
B)  Their purchasing power is disproportionate to their number. 
C)  They are heavy media users and opinion leaders. 
D)  All of the given answers are true. 
A)  They often have similar demographics. 
B)  Their purchasing power is disproportionate to their number. 
C)  They are heavy media users and opinion leaders. 
D)  All of the given answers are true.

Question 18

A brand in a product category characterised by extended decisions that is not in the evoked set requires a(n) ________________ strategy.

Accepted Answer

A)  maintenance 
B)  disrupt 
C)  acceptance 
D)  None of the given answers are correct. 
A)  maintenance 
B)  disrupt 
C)  acceptance 
D)  None of the given answers are correct.

Question 19

Non-searchers are buyers who do not engage in an external information search before purchasing.

Accepted Answer

A) True 
 B)False

Question 20

In general, marketers develop a large number of models so that:

Accepted Answer

A)  retailers can sell all of the models. 
B)  retailers can avoid price competition. 
C)  retailers can offer exclusive models. 
D)  retailers can offer exclusive models and avoid price competition. 
A)  retailers can sell all of the models. 
B)  retailers can avoid price competition. 
C)  retailers can offer exclusive models. 
D)  retailers can offer exclusive models and avoid price competition.

The evoked set is:

Product categories characterised by a high degree of product differentiation are also characterised by relatively extensive external search.

An intercept strategy is used when:

Internal information search:

What implications may a brand's changed status from 'not in evoked set' to 'in evoked set' have for the type(s) of organisational strategy/ies to best market the brand?

The awareness set is:

Information search requires:

All of the brands that a consumer would consider for the solution of a particular problem are known as the:

Market characteristics include:

Which are the five major sources of information for consumers?

Marketing managers are interested in the external information search because:

Which of the following would most consumers choose as more acceptable for a weekend breakfast than a weekday breakfast?

Product categories characterised by a high degree of product differentiation typically:

A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.

A brand requiring an intercept strategy is:

The inert set is:

Which of the following is true of extended information searchers?

A brand in a product category characterised by extended decisions that is not in the evoked set requires a(n) ________________ strategy.

Non-searchers are buyers who do not engage in an external information search before purchasing.

In general, marketers develop a large number of models so that:

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 4: Information Search

The evoked set is:

Product categories characterised by a high degree of product differentiation are also characterised by relatively extensive external search.

An intercept strategy is used when:

Internal information search:

What implications may a brand's changed status from 'not in evoked set' to 'in evoked set' have for the type(s) of organisational strategy/ies to best market the brand?

The awareness set is:

Information search requires:

All of the brands that a consumer would consider for the solution of a particular problem are known as the:

Market characteristics include:

Which are the five major sources of information for consumers?

Marketing managers are interested in the external information search because:

Which of the following would most consumers choose as more acceptable for a weekend breakfast than a weekday breakfast?

Product categories characterised by a high degree of product differentiation typically:

A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.

A brand requiring an intercept strategy is:

The inert set is:

Which of the following is true of extended information searchers?

A brand in a product category characterised by extended decisions that is not in the evoked set requires a(n) ________________ strategy.

Non-searchers are buyers who do not engage in an external information search before purchasing.

In general, marketers develop a large number of models so that:

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters