Question 1

How can a firm influence problem recognition?

Accepted Answer

A)  by altering either the desired state or the perceptions of the existing state 
B)  through the use of advertising 
C)  by highlighting the importance of an existing discrepancy 
D)  All of the given answers are correct. 
A)  by altering either the desired state or the perceptions of the existing state 
B)  through the use of advertising 
C)  by highlighting the importance of an existing discrepancy 
D)  All of the given answers are correct. D

Question 2

Measuring problem recognition by starting with a list of problems and asking respondents to indicate which activities, products or brands are associated with those problems is:

Accepted Answer

A)  product analysis. 
B)  problem analysis. 
C)  activity analysis. 
D)  none of the given answers. 
A)  product analysis. 
B)  problem analysis. 
C)  activity analysis. 
D)  none of the given answers. B

Question 3

Explain human factors research and explain how this may affect marketing strategy.

Accepted Answer

Human factors research is the study of how humans interact with products, systems, and environments. This research focuses on understanding human behavior, capabilities, limitations, and preferences in order to design products and systems that are more user-friendly, efficient, and safe.

In the context of marketing strategy, human factors research can have a significant impact. By understanding the psychological and behavioral aspects of consumers, marketers can tailor their strategies to better meet the needs and preferences of their target audience. For example, by understanding how people perceive and process information, marketers can design more effective advertising campaigns and product packaging. Additionally, by understanding the physical and cognitive abilities of consumers, marketers can design products and interfaces that are easier to use and more appealing to their target market.

Overall, human factors research can provide valuable insights into consumer behavior and preferences, allowing marketers to create more effective and appealing marketing strategies. By incorporating human factors research into their strategies, marketers can better understand and connect with their target audience, ultimately leading to more successful marketing campaigns and product designs.

Question 4

A discrepancy between a desired state and an actual state is the basis for:

Accepted Answer

A)  alternative evaluation. 
B)  stimulus discrimination. 
C)  problem recognition. 
D)  approach-avoidance conflict. 
A)  alternative evaluation. 
B)  stimulus discrimination. 
C)  problem recognition. 
D)  approach-avoidance conflict.

Question 5

An approach to determining the problems consumers face by analysing the purchase and/or use of a particular product or brand is known as:

Accepted Answer

A)  activity analysis. 
B)  situation analysis. 
C)  latent problem analysis. 
D)  none of the given answers. 
A)  activity analysis. 
B)  situation analysis. 
C)  latent problem analysis. 
D)  none of the given answers.

Question 6

Generally a firm like Dairy Australia Ltd will attempt to influence generic problem recognition when:

Accepted Answer

A)  the problem is latent or of low importance. 
B)  the external search after problem recognition is likely to be limited. 
C)  it can be part of an industry-wide cooperative effort. 
D)  All of the given answers are correct. 
A)  the problem is latent or of low importance. 
B)  the external search after problem recognition is likely to be limited. 
C)  it can be part of an industry-wide cooperative effort. 
D)  All of the given answers are correct.

Question 7

Which of the following are common approaches to determining the problems consumers face?

Accepted Answer

A)  surveys and focus groups 
B)  intuition 
C)  human factors research 
D)  all of the given answers 
A)  surveys and focus groups 
B)  intuition 
C)  human factors research 
D)  all of the given answers

Question 8

All of the following play a role in repeat-purchase intentions except:

Accepted Answer

A)  habit. 
B)  trust. 
C)  time pressure. 
D)  satisfaction. 
A)  habit. 
B)  trust. 
C)  time pressure. 
D)  satisfaction.

Question 9

Problem recognition involves:

Accepted Answer

A)  choosing between two or more potentially satisfactory alternatives. 
B)  a discrepancy between a situational variable and a psychological variable. 
C)  determining which of two or more alternative goals to pursue. 
D)  none of the given answers. 
A)  choosing between two or more potentially satisfactory alternatives. 
B)  a discrepancy between a situational variable and a psychological variable. 
C)  determining which of two or more alternative goals to pursue. 
D)  none of the given answers.

Question 10

Determining consumer problems can be done using:

Accepted Answer

A)  surveys and focus groups. 
B)  activity, product and problem analysis. 
C)  surveys, focus groups and intuition. 
D)  surveys, focus groups, intuition, and activity, product and problem analysis. 
A)  surveys and focus groups. 
B)  activity, product and problem analysis. 
C)  surveys, focus groups and intuition. 
D)  surveys, focus groups, intuition, and activity, product and problem analysis.

Question 11

Some of the key methods for measuring problem recognition are:

Accepted Answer

A)  surveys, focus groups, activity, problem and product analysis. 
B)  surveys, questionnaires and interviews. 
C)  observational research and focus groups. 
D)  scanner data, observational research and marketing intelligence gathered from external sources. 
A)  surveys, focus groups, activity, problem and product analysis. 
B)  surveys, questionnaires and interviews. 
C)  observational research and focus groups. 
D)  scanner data, observational research and marketing intelligence gathered from external sources.

Question 12

Product analysis is best described as:

Accepted Answer

A)  analysis that examines the purchase or use of a particular product or brand. 
B)  analysis of a product for high-involvement purchases. 
C)  analysis that solves the problem by the consumer writing down a list of all products that can best solve the problem. 
D)  analysis of products that the consumer has purchased previously against their current needs. 
A)  analysis that examines the purchase or use of a particular product or brand. 
B)  analysis of a product for high-involvement purchases. 
C)  analysis that solves the problem by the consumer writing down a list of all products that can best solve the problem. 
D)  analysis of products that the consumer has purchased previously against their current needs.

Question 13

Recognition of a discrepancy that any brand within a product category can reduce is:

Accepted Answer

A)  active problem recognition. 
B)  selective problem recognition. 
C)  generic problem recognition. 
D)  none of the given answers. 
A)  active problem recognition. 
B)  selective problem recognition. 
C)  generic problem recognition. 
D)  none of the given answers.

Question 14

Timing problem recognition can sometimes be difficult for a marketer to influence because:

Accepted Answer

A)  consumers vary in how long they decide they may have an actual problem. 
B)  some consumers aren't influenced by marketing at all. 
C)  some consumer needs can arise suddenly. 
D)  some consumers aren't influenced by marketing at all and some consumer needs can arise suddenly. 
A)  consumers vary in how long they decide they may have an actual problem. 
B)  some consumers aren't influenced by marketing at all. 
C)  some consumer needs can arise suddenly. 
D)  some consumers aren't influenced by marketing at all and some consumer needs can arise suddenly.

Question 15

Repeat purchases of often-consumed items such as Kellogg's Special K cereal generally involve extended decisions.

Accepted Answer

A) True 
 B)False

Question 16

Problem recognition occurs when a consumer's desired state differs from their actual state.

Accepted Answer

A) True 
 B)False

Question 17

High levels of product involvement may generate extended consumer decision making.

Accepted Answer

A) True 
 B)False

Question 18

An active problem is one which the consumer:

Accepted Answer

A)  is aware of. 
B)  has given up solving. 
C)  has solved. 
D)  assigns a high relative importance to. 
A)  is aware of. 
B)  has given up solving. 
C)  has solved. 
D)  assigns a high relative importance to.

Question 19

An inactive problem is one which the consumer:

Accepted Answer

A)  is unaware of. 
B)  has given up solving. 
C)  assigns low relative importance to. 
D)  has solved. 
A)  is unaware of. 
B)  has given up solving. 
C)  assigns low relative importance to. 
D)  has solved.

Question 20

Brand-loyal purchases generally involve habitual decisions.

Accepted Answer

A) True 
 B)False

How can a firm influence problem recognition?

Measuring problem recognition by starting with a list of problems and asking respondents to indicate which activities, products or brands are associated with those problems is:

Explain human factors research and explain how this may affect marketing strategy.

A discrepancy between a desired state and an actual state is the basis for:

An approach to determining the problems consumers face by analysing the purchase and/or use of a particular product or brand is known as:

Generally a firm like Dairy Australia Ltd will attempt to influence generic problem recognition when:

Which of the following are common approaches to determining the problems consumers face?

All of the following play a role in repeat-purchase intentions except:

Problem recognition involves:

Determining consumer problems can be done using:

Some of the key methods for measuring problem recognition are:

Product analysis is best described as:

Recognition of a discrepancy that any brand within a product category can reduce is:

Timing problem recognition can sometimes be difficult for a marketer to influence because:

Repeat purchases of often-consumed items such as Kellogg's Special K cereal generally involve extended decisions.

Problem recognition occurs when a consumer's desired state differs from their actual state.

High levels of product involvement may generate extended consumer decision making.

An active problem is one which the consumer:

An inactive problem is one which the consumer:

Brand-loyal purchases generally involve habitual decisions.

Consumer Behaviour and Marketing Strategy

Situational Influences

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 3: Problem Recognition

How can a firm influence problem recognition?

Measuring problem recognition by starting with a list of problems and asking respondents to indicate which activities, products or brands are associated with those problems is:

Explain human factors research and explain how this may affect marketing strategy.

A discrepancy between a desired state and an actual state is the basis for:

An approach to determining the problems consumers face by analysing the purchase and/or use of a particular product or brand is known as:

Generally a firm like Dairy Australia Ltd will attempt to influence generic problem recognition when:

Which of the following are common approaches to determining the problems consumers face?

All of the following play a role in repeat-purchase intentions except:

Problem recognition involves:

Determining consumer problems can be done using:

Some of the key methods for measuring problem recognition are:

Product analysis is best described as:

Recognition of a discrepancy that any brand within a product category can reduce is:

Timing problem recognition can sometimes be difficult for a marketer to influence because:

Repeat purchases of often-consumed items such as Kellogg's Special K cereal generally involve extended decisions.

Problem recognition occurs when a consumer's desired state differs from their actual state.

High levels of product involvement may generate extended consumer decision making.

An active problem is one which the consumer:

An inactive problem is one which the consumer:

Brand-loyal purchases generally involve habitual decisions.

Consumer Behaviour and Marketing Strategy

Situational Influences

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters