Question 1

Customer value is:

Accepted Answer

A)  derived from the price of the product. 
B)  the difference between all of the benefits derived from the total product and all of the costs of acquiring those products. 
C)  the cost to the consumer of altering their behaviour to buy a product. 
D)  the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product. 
A)  derived from the price of the product. 
B)  the difference between all of the benefits derived from the total product and all of the costs of acquiring those products. 
C)  the cost to the consumer of altering their behaviour to buy a product. 
D)  the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product. B

Question 2

Postmodernists tend to view knowledge as being dependent on all of the following except:

Accepted Answer

A)  time. 
B)  culture. 
C)  geography. 
D)  context. 
A)  time. 
B)  culture. 
C)  geography. 
D)  context. C

Question 3

The marketing manager can view the consumer as a problem solver.

Accepted Answer

A) True 
 B)False  True

Question 4

Positioning:

Accepted Answer

A)  can be based only on real product advantages. 
B)  is the same as repositioning. 
C)  is the way a product compares to its competitors, as perceived by consumers. 
D)  is generally limited to observable behaviour. 
A)  can be based only on real product advantages. 
B)  is the same as repositioning. 
C)  is the way a product compares to its competitors, as perceived by consumers. 
D)  is generally limited to observable behaviour.

Question 5

A group is made up of:

Accepted Answer

A)  people who tend to know each other. 
B)  two or more people who have a purpose for interacting over some extended period of time. 
C)  two or more people who occupy the same space in any one moment. 
D)  all of the given answers. 
A)  people who tend to know each other. 
B)  two or more people who have a purpose for interacting over some extended period of time. 
C)  two or more people who occupy the same space in any one moment. 
D)  all of the given answers.

Question 6

Motives are:

Accepted Answer

A)  forces that initiate and direct consumer behaviour. 
B)  physiologically based guides to behaviour. 
C)  psychologically based patterns of behaviour. 
D)  future based responses to current stimuli. 
A)  forces that initiate and direct consumer behaviour. 
B)  physiologically based guides to behaviour. 
C)  psychologically based patterns of behaviour. 
D)  future based responses to current stimuli.

Question 7

To be successful, a new product:

Accepted Answer

A)  must be a true innovation. 
B)  must be priced higher than competing products when first introduced. 
C)  must be priced lower than competing products when first introduced. 
D)  must solve a consumer problem. 
A)  must be a true innovation. 
B)  must be priced higher than competing products when first introduced. 
C)  must be priced lower than competing products when first introduced. 
D)  must solve a consumer problem.

Question 8

Modernism is based on:

Accepted Answer

A)  reason and a rational order. 
B)  autonomous investigators and subjects. 
C)  the existence of a single objective reality. 
D)  all of the given answers. 
A)  reason and a rational order. 
B)  autonomous investigators and subjects. 
C)  the existence of a single objective reality. 
D)  all of the given answers.

Question 9

The consumer behaviour audit is a:

Accepted Answer

A)  review of marketing recommendations. 
B)  checklist to evaluate marketing strategies. 
C)  systematic review of all important aspects of consumer behaviour. 
D)  checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour. 
A)  review of marketing recommendations. 
B)  checklist to evaluate marketing strategies. 
C)  systematic review of all important aspects of consumer behaviour. 
D)  checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour.

Question 10

Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice.

Accepted Answer

A) True 
 B)False

Question 11

The consumer behaviour audit guarantees a successful strategy.

Accepted Answer

A) True 
 B)False

Question 12

Social class:

Accepted Answer

A)  is unrelated to consumer lifestyle. 
B)  relates only to purchase of durable goods. 
C)  does not relate to values and attitudes. 
D)  relates to ranking of individuals. 
A)  is unrelated to consumer lifestyle. 
B)  relates only to purchase of durable goods. 
C)  does not relate to values and attitudes. 
D)  relates to ranking of individuals.

Question 13

Consumer lifestyle includes:

Accepted Answer

A)  a focus on luxury goods. 
B)  good and services we buy. 
C)  rejection of materialism. 
D)  none of the given answers. 
A)  a focus on luxury goods. 
B)  good and services we buy. 
C)  rejection of materialism. 
D)  none of the given answers.

Question 14

Describe the elements of the marketing mix and explain why these are important for consumer behaviour.

Accepted Answer

The elements of the marketing mix are pr

Question 15

Which is not an element of the marketing mix?

Accepted Answer

A)  product 
B)  people 
C)  place 
D)  price 
A)  product 
B)  people 
C)  place 
D)  price

Question 16

Consumer behaviour draws on many disciplines, such as:

Accepted Answer

A)  clinical psychology. 
B)  experimental psychology. 
C)  sociology. 
D)  all of the given answers. 
A)  clinical psychology. 
B)  experimental psychology. 
C)  sociology. 
D)  all of the given answers.

Question 17

The product section of the consumer behaviour audit covers which of the following influences?

Accepted Answer

A)  external 
B)  internal 
C)  decision-process 
D)  all of the given answers. 
A)  external 
B)  internal 
C)  decision-process 
D)  all of the given answers.

Question 18

Non-verbal communication:

Accepted Answer

A)  is irrelevant for marketing strategy. 
B)  is important in dealing with other cultures. 
C)  is the same across all cultures. 
D)  None of the given answers are correct. 
A)  is irrelevant for marketing strategy. 
B)  is important in dealing with other cultures. 
C)  is the same across all cultures. 
D)  None of the given answers are correct.

Question 19

Consumer behaviour is not about how and why consumers purchase a product.

Accepted Answer

A) True 
 B)False

Question 20

Consumer behaviour theory provides the manager with:

Accepted Answer

A)  more problems than it solves. 
B)  concrete solutions to most marketing problems. 
C)  the proper questions to ask in specific market decision situations. 
D)  none of the given answers. 
A)  more problems than it solves. 
B)  concrete solutions to most marketing problems. 
C)  the proper questions to ask in specific market decision situations. 
D)  none of the given answers.

Customer value is:

Postmodernists tend to view knowledge as being dependent on all of the following except:

The marketing manager can view the consumer as a problem solver.

Positioning:

A group is made up of:

Motives are:

To be successful, a new product:

Modernism is based on:

The consumer behaviour audit is a:

Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice.

The consumer behaviour audit guarantees a successful strategy.

Social class:

Consumer lifestyle includes:

Describe the elements of the marketing mix and explain why these are important for consumer behaviour.

Which is not an element of the marketing mix?

Consumer behaviour draws on many disciplines, such as:

The product section of the consumer behaviour audit covers which of the following influences?

Non-verbal communication:

Consumer behaviour is not about how and why consumers purchase a product.

Consumer behaviour theory provides the manager with:

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 1: Consumer Behaviour and Marketing Strategy

Customer value is:

Postmodernists tend to view knowledge as being dependent on all of the following except:

The marketing manager can view the consumer as a problem solver.

Positioning:

A group is made up of:

Motives are:

To be successful, a new product:

Modernism is based on:

The consumer behaviour audit is a:

Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice.

The consumer behaviour audit guarantees a successful strategy.

Social class:

Consumer lifestyle includes:

Describe the elements of the marketing mix and explain why these are important for consumer behaviour.

Which is not an element of the marketing mix?

Consumer behaviour draws on many disciplines, such as:

The product section of the consumer behaviour audit covers which of the following influences?

Non-verbal communication:

Consumer behaviour is not about how and why consumers purchase a product.

Consumer behaviour theory provides the manager with:

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters