Exam 9: Building a Guerrilla Marketing Plan

The most effective way to market to the diversity of the American market is to choose a single ethnic segment and market to it as if it were a homogeneous market.

A free trial offer is an example of nonprice competitive factor.

The marketing plan should include certain key objectives,such as:

The goals of one-to-one marketing are to attract,retain and increase the purchases by the target customer.

What is time compression management and what does it involve?

The most common channel of distribution for consumer goods is:

Surveys,questionnaires,and focus groups are considered to be:

Perhaps the worst of all marketing catastrophes is to have great advertising and a poor quality product or service.

Companies connect with their customers ________ by supporting causes that are important to their customer base,taking exceptional care of their customers,and making it fun and enjoyable to do business with them.

The marketing plan builds a strategy for success:

________ is a process in which computer software that uses statistical analysis,database technology,and artificial intelligence finds hidden patterns,trends,and connections in data so that business owners can make better marketing decisions and predictions about their customers' behavior.

Target market is the group of customers at whom the company aims its products and services.

A company's competitive edge is:

How is the target market important to the small business? What does this concept signify about changes in marketing?

Describe the product life cycle,naming and explaining what characterizes each stage.

Promotion involves both advertising and lengthy warranties.

The difference between weak customer service and "world-class" customer service is attitude and attention to detail.

Discuss strategies that a company can use to focus on their customers.

The ability to innovate is one of the greatest weaknesses of the entrepreneur.

Small businesses have found out that social media such as Facebook and Twitter are expensive.